The Retail Execution Manager- West, leads the deployment and execution of all trade and retail initiatives across assigned markets. This role ensures flawless implementation of promotions, merchandising, and compliance activities while maintaining consistent operational readiness. Acting as the field-based bridge between Central Operations and Field teams, the Retail Execution Manager provides hands-on leadership and coordination to ensure readiness, tracking, and successful activation across all locations.
Key Responsibilities
Field Execution & Leadership
- Drive frontline execution of all trade, promotional, and retail initiatives within assigned markets.
- Conduct store visits and audits to assess readiness, execution quality, and compliance with brand and operational standards.
- Provide real-time coaching, feedback, and solutions to improve consistency and performance.
- Serve as a direct connection between Field Operations and Central teams to streamline communication, reporting, and alignment.
Operational Coordination
Partner with Trade Planning & Deployment and Field Operations to track timelines, deliverables, and post-implementation reporting.Validate store compliance with execution standards, ensuring promotional readiness and planogram accuracy.Identify execution challenges, escalate risks, and recommend corrective actions.Analyze execution performance data to identify trends and improvement opportunities.Continuous Improvement & Support
Facilitate daily or weekly calls with Field Operations and Central teams to align priorities and share insights.Support the rollout of new campaigns, resets, and brand activations.Maintain strong working relationships with internal stakeholders to ensure end-to-end visibility and accountability for execution success.Key Metrics
Execution Compliance Rate (%) : Accuracy of in-store activation and promotional compliance.On-Time Deployment (%) : Timely completion of deliverables across markets.Audit Accuracy (%) : Measurement of adherence to defined brand and operational standards.Issue Resolution Turnaround Time : Average time to address and resolve execution issues.Field Readiness Score (%) : Pre-launch store readiness accuracy and verification.Job Requirements
Bachelor’s degree in Business, Operations, Marketing, or related field (or equivalent experience).5+ years of experience in retail operations, merchandising, or project management.Strong understanding of retail execution, promotional rollout, and compliance processes.Proven ability to analyze and interpret operational performance data.Excellent communication, organizational, and relationship management skills.Willingness to travel frequently to support multi-site execution.Skills & Competencies
Field operations and project management expertise.Strong analytical and execution validation capabilities.Excellent communication and stakeholder alignment.Attention to detail and accountability in execution tracking.Collaborative, solution-oriented, and improvement-minded.Leadership Attributes
Hands-on leader with strong follow-through and accountability.Builds trust and alignment across central and field teams.Acts with agility, composure, and initiative in fast-paced environments.Demonstrates a continuous improvement mindset focused on operational excellence