Content Marketing Specialist

Location: Danvers, MA
Job Type: Full-time
Reports to: VP of Marketing

Job Summary

Atlantic is seeking a curious, creative, and detail-oriented Content Marketing Specialist to join our growing marketing team. This is an ideal role for someone who loves transforming complex ideas into clear, engaging stories that people actually want to consume. You will play a key role in developing content that connects. Not corporate speak or jargon, but authentic, accessible, and insight-driven content that helps people understand what we do and why it matters.

If you are not okay with creating boring B2B content and are excited by the challenge of making technical topics engaging and digestible, you will fit right in!

Responsibilities

• Write and edit engaging blog posts, video scripts, emails, social posts, landing pages, and more with clarity and creativity.
• Interview subject matter experts, customers, and executives including C-suite leaders to uncover stories and insights that bring our brand to life.
• Collaborate with cross-functional teams to translate complex topics into simple, compelling narratives.
• Help manage and maintain the content calendar and ensure projects are delivered on time.
• Upload, format, and optimize content in our CMS such as WordPress.
• Conduct keyword research and apply SEO and Answer Engine Optimization best practices to improve visibility.
• Track and analyze content performance to inform future strategy.
• Bring a creative spark to brainstorming sessions and campaign planning.

Qualifications

• 1–3 years of experience in marketing, communications, or journalism.
• Inquisitive and quick to grasp new concepts with a genuine curiosity for learning.
• Strong interviewer and storyteller, comfortable talking to people at all levels from technical specialists to executives.
• Excellent writing, editing, and proofreading skills with an ability to make complex topics clear and engaging.
• Familiarity with digital marketing tools and platforms such as CMS, email marketing, and social media.
• Understanding of SEO, AEO, and content marketing principles.
• Highly organized with strong attention to detail and follow-through.
• Creative thinker who thrives in a fast-paced, collaborative environment.

Compensation: Salary + performance bonus

On Target Earnings (Annually): $55-65k