Sr. Campaign Manager

Sr. Campaign Manager

The Sr. Campaign Manager will design and execute integrated omnichannel marketing campaigns to drive demand and expand SHI's market awareness, with a focus on key growth areas such as End User Devices, Cybersecurity, and Artificial Intelligence. This role partners with internal marketing functions to architect campaign plans and manage all channel performance for maximum impact. The Sr. Campaign Manager collaborates with sales and product teams, analyzes campaign and market data, and manages budgets to ensure strong ROI and the generation of new business opportunities. Additional responsibilities include developing compelling campaign content, building industry relationships, and staying current on marketing trends and technologies to maintain SHI's competitive edge. This position will report to the SHI Somerset, NJ or Austin, TX office locations as determined by management.

Role Description

• Develop and implement comprehensive omnichannel marketing campaigns that increase brand visibility and drive demand for SHI products and services.
• Partner with product marketing teams to shape campaign messaging and positioning that differentiate SHI solutions and address key market needs.
• Identify and manage campaign target accounts, collaborating in persona development, account list management, and market segmentation to maximize campaign effectiveness.
• Work cross-functionally with internal teams (events, paid media, digital, communications, creative, and sales) to build and deploy cohesive campaign plans across all relevant channels.
• Oversee execution of campaign tactics including email, direct mail, virtual events, advertising, telemarketing, microsites, and sales communications, ensuring alignment with business objectives.
• Develop and execute nurture strategies for all campaign activities, guiding prospects through the funnel and converting cold and warm leads into sales-ready opportunities.
• Interlock with creative teams to inform content strategy, ensuring assets are tailored to campaign personas and channel requirements.
• Gather and analyze campaign insights and stakeholder feedback to continuously optimize campaign strategies, messaging, and channel investments.
• Monitor, report, and present on campaign performance, providing clear metrics on channel effectiveness and business impact.
• Represent SHI Marketing in external partner meetings, maintaining strong relationships and ensuring streamlined, collaborative campaign execution.

Behaviors and Competencies

Skill Level Requirements

Other Requirements

The base salary range for this position is $95,000 $142,500. The estimated on-target earnings, or OTE, which includes a base salary and bonus / commissions, are $100,000 - $150,000. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.