Associate Manager, Mall Marketing

Mall Marketing Manager

The Mall Marketing Manager is responsible for executing local marketing plans to increase stores traffic and sales by managing marketing within malls, OOH marketing, promotional events, community relations, partnerships, and digital / printed marketing efforts.

Responsibilities

Key Accountabilities :

• Develop and implement a comprehensive annual marketing plan, including retailer, community, and special events, aligned with the brand and mall's strategic objectives.
• Conduct market research to understand local economic trends, consumer preferences, and competitor activities to inform marketing strategies.
• Request and oversee the creation and execution of all advertising, promotional campaigns, social media content, and digital marketing initiatives.
• Coordinate and execute special events, promotions, and community-based programs designed to drive foot traffic and enhance the mall's public image.
• Monitor, analyze, and report on the effectiveness of mall marketing campaigns and programs, using data to make informed decisions and drive future strategy.
• Create, monitor, and report on the mall marketing budget, ensuring resources are used effectively to achieve goals and provide a measurable return on investment.
• Build positive relationships with tenants, community leaders, and B-2-B partners (sponsors) to foster collaborations and support mall initiatives.
• Manage the brands presence on mall websites, social media platforms, and email marketing campaigns.
• Create and curate engaging content to promote the brand through mall websites.
• Plan and execute media campaigns (print, OOH, digital).
• Support all new store openings with strategic grand opening marketing plans to create brand awareness.

Education and Experience

Business Knowledge and Critical Skills

Hourly / Salary Benefits include : Bonus eligible (depending on role), Paid Time Off, Employee Discount, 401(k) and company match, Wellness Reimbursement, Adoption Assistance, free backup care (for kids, pets & the elderly), choice of health insurance plans, company-paid life / AD&D, short and long term disability, a variety of voluntary benefits and an employee assistance program. Benefit offerings are subject to change and vary by role / level for each position. Respective waiting periods may apply to certain benefit offerings.

The Children's Place is an Equal Opportunity Employer committed to a diverse and inclusive work environment.