Paid Media Manager Job at Hubbard Broadcasting in Cincinnati

#25-1240

Business Unit

2060 Hub Operations

Employee Classification

Full Time Regular

About Us

2060 Digital, voted one of Cincinnati's Best Places to Work, is a performance-oriented digital marketing agency specializing in developing and executing advertising campaigns that drive measurable results for local, regional, and national brands. Our passionate team of digital marketing experts takes pride in delivering consistent, measurable results for our diverse group of clients. Our culture values trust, respect, creativity and innovation as top priorities, and we believe that when people matter, our organization thrives. 2060 Digital is a Premier Google Partner and Facebook Marketing partner, housing a team of some of the brightest minds in the business with over 100 platform certifications. If you're obsessed with excellence, passionate about creating positive workplace and client relationships, and thrive in a dynamic team environment, 2060 Digital may be the perfect place to grow your career.

Job Overview

Paid Media Manager is responsible for all activities regarding the production, launch, optimization, management and reporting of digital paid media campaigns and products. (e.g. SEM / PPC, display advertising, social media ads, audio, video, DOOH) Actively implementing digital paid media campaigns across various channels and platforms.

Job Responsibilities

Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP / DSP platforms. Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization. Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals. Works directly with sales and strategy teams in production of digital campaigns. May work directly with the client to obtain assets needed to produce digital marketing campaigns. Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives. Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement. Direct liaison between digital vendors and 2060 Digital. Familiar with a variety of agency concepts, practices, and procedures. Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation. Attend market / ops calls. Working with the market contacts, facilitate meetings from Operations perspective. Other duties as assigned.

Qualifications

Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field. Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment. Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM / PPC, video, paid social campaigns in a variety of platforms and DMP / DSPs. Ability to gather and analyze data, create reports, and present findings to clients. In-depth knowledge of digital advertising best practices, strategies, and tactics. Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively. Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously. Must be highly creative, flexible, and deadline-oriented with strong attention to detail. Strong focus on customer service and ability to present ideas to both internal and external customers. Advanced-level knowledge and understanding of technology, web and latest digital trends. Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions. Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals. Ability to work in compliance with company policies and procedures. Project an appropriate professional appearance and demeanor. Ability to work established schedule and other hours as needed, including evenings and weekends as needed.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education / training & key skills as well as internal peer equity and other market and business considerations. For information regarding our benefits, please copy the link below and paste in your browser : https : / / hubbardbroadcasting.com / our-company / working-here /

Req Affirmative Action Statement

We are an equal opportunity employer, including disability / vets.

Req Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU