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Product Marketing Manager — Wellness (CPG | Retail + eCommerce)

Product Marketing Manager — Wellness (CPG | Retail + eCommerce)

Megalabs North AmericaMiami, FL, United States
2 days ago
Job type
  • Full-time
Job description

Title : Product Marketing Manager — Wellness (CPG | Retail + eCommerce)

Location : Miami, FL — On-site (5 days / week)

Reports to : VP, eCommerce

About Megalabs USA

Megalabs USA is expanding a wellness portfolio that includes Prunelax, Fr!ska, Enterex, and Prospan . We’re looking for a hands-on Product Marketing Manager to turn insights into clear positioning, high-converting content, and effective go-to-market plans across U.S. retail and eCommerce (Amazon, Walmart, CVS, etc.).

Description :

Brand & Product Strategy

  • Build annual / quarterly plans for assigned brands : positioning, messaging, claims, and KPIs.
  • Lead category and competitive analyses to identify whitespace and sharpen differentiation.
  • Partner with Global / R&D / Legal on innovation (packaging updates, new formats / counts / flavors) and claims substantiation.

Go-to-Market & Execution

  • Own product launch / refresh plans (timelines, briefs, budgets, success metrics).
  • Manage creative briefs and coordinate agencies / in-house teams; ensure assets meet platform best practices (organic, paid, PDP, retail media).
  • Drive website updates and optimize retailer assets for conversion (Amazon A+ / SEO, Walmart Rich Media, CVS, etc.).

    • Performance & Sales Enablement

  • Manage channel budgets with a test-and-learn approach across Meta, Google, TikTok, and retail media (Amazon Ads, Walmart Connect, Roundel, Instacart).
  • Track and report KPIs (velocity, conversion, ROAS / TACOS, share); recommend optimizations.
  • Support sell-in : line reviews, shopper programs, displays, and customer meeting materials.
  • Collaborate closely with eCommerce, Sales, R&D, and Legal to align plans and timelines.

    • Collaboration & Leadership

  • Coordinate cross-functional workstreams; keep owners and deadlines clear.
  • Manage agencies and vendors; may mentor a coordinator / intern as the team grows.
  • Contribute to a results-driven, collaborative culture.

    • What you’ll bring

  • 4+ years in CPG brand / product / product marketing or marketing operations with budget ownership and campaign execution in the U.S.
  • Experience launching / scaling products across retail + eCommerce ; experience with Amazon / Walmart content and retail media platforms.
  • Strong project management, communication, and brief-writing skills; high attention to detail.
  • Data-driven mindset; proficiency with Excel / PowerPoint and marketing analytics.
  • Bonus : consumer health / OTC exposure; GA4 / Looker, Salsify / Syndigo, Pacvue / Perpetua;
  • Spanish a plus.
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    Product Marketing Manager • Miami, FL, United States

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