Overview
Graphic Designer
Salary : $40,897.00 - $47,713.00 Annually
Description : The Graphic Designer is a member of the Communications and Public Relations Department and plays a key role in creating visual content that supports the college’s mission. This position is responsible for designing and producing a wide range of print and digital graphics and materials including multi-page publications, promotional and informational pieces and high-quality logos / graphics for both external and internal platforms. The Graphic Designer also manages the college Print Shop, overseeing print requests to ensure timely delivery of promotional, instructional and other materials as needed and excellent customer service to all stakeholders. Working closely with the Executive Director, the Branding & Marketing Director and the Communications and the Public Relations team, the Graphic Designer helps develop campaign themes and advertising concepts. The role also contributes to maintaining and strengthening the college brand, including creating or refining branding guidelines as needed. In addition, the Graphic Designer collaborates with other college departments and divisions to ensure that all official publications meet established standards and align with branding and graphics guidelines, while providing design and print support for a variety of college needs.
Responsibilities
Essential Functions :
- Maintain design and quality control for all publications that represent the college to all stakeholders and the public
- Collaborate with the Executive Director, the Communications and Public Relations team and other internal departments to develop ideas and concepts for new campaigns and / or new marketing materials for a variety of programs, initiatives and other projects
- In collaboration with the Communications and Public Relations team, help ensure all department products and projects reflect a consistent brand and follow established guidelines including copyright laws and ADA compliance
- Coordinate college printing from concept to binding and distribution
- Produce customized graphics, including logos, infographics, illustrations, and vector files
- Create both print and digital materials, including digital advertising, billboards, large format banners, vehicle / structure wraps, brochures, posters, cards, invitations, banners, and digital graphics for web and social media
- Use Mac platform and design software such as Adobe Creative Cloud, Photoshop, Illustrator, InDesign and Quark to create flyers, brochures, posters, cards, invitations, banners, annual and other College reports, and newsletters
- Coordinate with the Printer to maintain printing and publicity requests for recruiting, marketing, instruction or other projects as needed
- Coordinate with the Printer to plan, organize and implement procedures required to effectively operate the Print Shop and maintain a high level of customer satisfaction and efficiency
- Work to carry out strategic plan initiatives
- Prepare and present reports and other correspondence as appropriate and necessary to the Executive Director or other college administrators
- Ensure proper storage and back-up of design files
Marginal Functions :
Recommend new systems and software to improve production qualityResearch and recommend quality print vendors for any outsourced productsOversee selection of equipment, software and processes; oversee contracts and communicate with contracted vendors / company representatives as neededCoordinate with the Printer to maintain regular inventory of all print / graphics suppliesAttend college events and participate on college committees, professional groups or project teams as needed or assignedEngage in continuous learning and operation excellence; stay abreast of new trends and innovations in graphic design, printing, promotion, marketing and communicationsPromote and support the college’s mission, vision, and valuesPerform other tasks as assignedThis position description covers the most essential functions and duties associated with this position. The President or appropriate supervisory personnel may assign additional duties. The College reserves the right to alter duties, responsibilities, conditions, working hours, and job title with or without notice.Qualifications and Working Conditions
Knowledge of :
Advanced principles of advertising, marketing, communications and public relationsAdvanced principles of graphic design and desktop publishingAdobe software suite including PhotoShop, InDesign, Illustrator, Quark and other graphic design softwarePrinting and finishing operations and functions of a high-production print shopPrinciples and practices of inventory and cost controlEnglish usage, spelling, grammar and punctuation and excellent written and oral communication skillsExcellent customer service skillsAccessibility and ADA Compliance standards for digital publicationsAbility to :
Operate a variety of publication and graphics equipment including digital printer / copiers, large format printer, paper cutter, booklet maker and other printing equipmentMaintain a detail-oriented approach with a focus on quality assurance for all projectsWork collaboratively with diverse stakeholders in a large institutional environmentDemonstrate excellent, clear, and concise written and oral communication skillsPrepare and maintain digital files and archivesUnderstand and follow oral and written directionsSelf-start and self-direct to work independently in the absence of supervisionOperate in a multi-task, fast-paced work environmentHandle quick turnaround times and meet deadlinesInterpret and apply Federal, State and local policies, laws and regulations as neededDeliver exceptional customer service; respond tactfully and courteously to stakeholdersLearn new technologies and systems and train others as neededAdapt to changing processes and procedures, especially those involving the use of technologyRead and interpret campus-wide policies and proceduresPrepare clear and concise reportsEstablish and maintain effective working relationships with college officials, community groups and the general publicTroubleshoot printer equipment problems, as necessaryWorking Conditions
Environmental Conditions : Office and classroom workspace; potential exposure to large equipment, noise from printing and production processes; handling, storage and use of printing materials and chemicalsPhysical Conditions : Standing, walking or sitting for extended periods; moderate lifting and carrying; dexterity; extended exposure to computer screensScheduling Conditions : Full-time, 12-month position; on-campus or approved location for at least 36 hours per week; typical hours Monday-Thursday 8 : 00 am–5 : 00 pm, Friday 8 : 00 am–12 : 00 pm; occasional evenings or weekendsTraveling Conditions : Local travel between Caldwell and Watauga campuses or off-campus sites; limited but possible out-of-state travel for training and conferences#J-18808-Ljbffr