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eCommerce Growth Marketing Manager
eCommerce Growth Marketing ManageriPromo • Phoenix, AZ, US
eCommerce Growth Marketing Manager

eCommerce Growth Marketing Manager

iPromo • Phoenix, AZ, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

Full-Time | Remote

About iPromo

iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients.

Position Summary

We’re looking for a hands-on, data-driven Growth Marketing Manager to own and scale our eCommerce acquisition and conversion engine. This is not a “strategy-only” role—you will plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation.

What You’ll Do

  • Own full-funnel performance marketing across Google Ads (SEM), SEO, CRO, and Meta (Facebook / Instagram) ads.
  • Audit, design, and optimize landing pages + product pages to maximize conversion and revenue per visitor.
  • Run structured A / B and multivariate tests with clear hypotheses, controls, and measurable lifts.
  • Report on CAC, ROAS, and LTV / CAC ratios with actionable insights, not just numbers.
  • Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture.

Who You Are

  • Proven operator : You’ve directly managed $100K+ / month ad spend and can point to specific campaigns where you reduced CAC or improved ROAS.
  • Analytical & technical : Comfortable with Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) .
  • Conversion obsessed : You don’t just drive traffic—you optimize the on-site experience (CRO, landing pages, product detail pages).
  • Hands-on : You’ve built, launched, and scaled campaigns yourself—not just overseen agencies.
  • eCommerce focused : Direct experience in multi-SKU eCommerce or marketplace businesses.
  • Must-Have Experience

  • Running Google Ads + Meta Ads with measurable ROI improvements.
  • Executing technical + content SEO that drove revenue, not just rankings.
  • Designing and testing landing pages + product pages that increased CVR.
  • Using CRO frameworks (A / B testing, user journey analysis).
  • Reporting growth metrics tied to revenue and profit, not vanity metrics.
  • How We Filter

    If you apply, be prepared to answer 5 specific, practical questions on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads. Generic answers will disqualify you.

    🔑 This role is for doers, not overseers. If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, you’ll fit right in.

    Why Join iPromo?

  • Fast-paced, collaborative culture with room to innovate
  • High-impact role with visibility across marketing and leadership teams
  • Opportunity to lead and grow a full-funnel digital marketing program
  • Competitive compensation and benefits package
  • Salary Range

    $70,000-$90,000 + bonus opportunity

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    Growth Marketing Manager • Phoenix, AZ, US

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