Senior Social Media Manager

Job Description

Job Description

The Senior Social Media Manager will drive Hadassah’s social media and play a key role in developing strategy and policies for the national organization and will manage daily activity across Hadassah’s social media platforms. The Senior Manager will lead trainings for volunteers, staff and leaders from across the organization and contribute to the creation and refining of social media policies The senior manager will recalibrate strategies based on analyzing metrics, provide monthly reports and recommendations, tools, toolkits and templates, work with key staff to develop and implement dynamic campaigns, as well as manage and help plan the organization’s social media calendar. The Senior Social Media Manager reports to the Director of Strategic Communications.

Duties and Responsibilities

• Research, plan and execute dynamic multimedia social campaigns (organic and paid), relying heavily on analytics and evolving nonprofit best practices and benchmarks in collaboration with key staff, under the supervision of the director of strategic communications.
• Represent the organization as needed externally on social media taskforces and other collaborations.
• As part of MarCom division, develop crisis communications for social platforms as needed in real time
• Track and report on performance and results of campaigns and initiatives to ensure performance and department goals are being met and provide recommendations based on analysis. Identify, develop and implement strategies to nurture and grow Hadassah’s social communities, optimizing each platform.
• Craft compelling narratives across different channels with a strong understanding of how to match the message to the medium.
• Work with Geographic Areas staff to train and develop social media presence.
• Create digital guidelines, training materials, workshops, tip sheets and templates and conduct training to improve performance of units, chapters and leaders across the country.
• Produce, publish and share all daily social content (original copy, images, graphics, and social video) that builds meaningful connections and encourages targeted audiences to take action.
• Collaborate cross-functionally to build in social media strategies to help expand impact and reach of new major initiatives and promote event registrations, signup and community outreach.
• Manage and curate the social media calendar, adjusting daily as news and new development unfolds.
• Train national staff and volunteer leaders and create and maintain digital guidelines, tip sheets and online groups. Support Marketing & Communications Division as needed with proofreading, research, writing and editing. Draft and update organizational policies, including national social media policy.
• Stay up to date on platform audience behaviors, interactive trends and best practices.
• Must be a strong community manager, engaging and responding to followers while brainstorming new ways to encourage social conversations.
• Must have a passion and significant energy for social media with detailed knowledge and demonstrated experience around all social platforms.
• Assist with department projects as assigned.

Required Knowledge, Education, Experience

Required Skills