Area Marketing Manager

Marketing Support Specialist

Provides marketing support to multiple Markets within the defined Area in alignment with national marketing objectives and initiatives. This is an Area position that will work in conjunction with multiple Markets to develop and manage the annual marketing plan and marketing strategies to meet all Market's objectives within the Area. Manages all Area marketing communications and marketing events, tailoring local activities to maximize impact of national programs and initiatives.

Essential Duties And Responsibilities

• Manages and develops annual marketing plan in conjunction with Area Leadership.
• Manages Area marketing spend and budgeting within all Markets in the Area.
• Plan, develop, coordinate, and execute marketing and sales activities such as culinary events, sales meetings, promotions / incentives, etc.
• Area's voice of marketing leadership for center led strategic initiative such as flyer promotions, product launches, customer and seller events, incentives and other campaign driven efforts.
• Counsel, and provide support to, Area leadership to maximize impact of center-driven marketing programs and best practices for delivering local programs.
• Manage marketing activities to support and drive key results; sales and profit growth, penetration (account, Scoop, and E-Commerce) and account growth.
• Assess local sponsorship and partnership opportunities with marketing leadership. Provide assistance in obtaining items such as advertisements for local media, table tents, etc.
• Implement and execute the center led marketing activities. Review center-led materials and make any area specific changes, such as updates to product list based on inventory availability, before distributing. Manage all aspects of distribution.
• Develop marketing materials and communications to support Area-led activities using templates, tools and best practices provided by the Center such as local flyers, promotions and events. Manage distribution.
• Responsible for communicating local promotional results to sales team by using Center provided analytics or working with Sales Analyst on local tracking needs.
• Makes recommendations to Area Leadership on how to improve results of promotional and marketing events.
• Partners with VPLS to execute marketing initiatives to drive sales growth and work with VP Merchandising to ensure alignment.
• Follows company brand standards when customizing and creating any local marketing materials. Responsible for ensuring our brand is executed by all personnel within all Markets within their Area and vendor / broker partners.
• Provide Center provided product / program positioning materials (i.e. sell sheets, guides, etc), as well as training materials, for the sales force.
• Use and encourage the use of approved social media channels and collaboration tools Teams (Yammer) by all personnel within the Area.
• Other duties assigned by manager.

Supervision

Marketing Coordinator (in select areas only)

Relationships

Internal : Director of Field Marketing dot line supervision of AMM VP National Sales; Area Merchandising Team; Food Fanatics Chef; Specialists

External : Management at Venues and Hotels used for events and GSMs

Work Environment

Minimum Qualifications

Education

Certifications / Training

Licenses

Preferred Qualifications

Physical Qualifications

Occasionally : 1% - 33 / Frequently : 34% - 66% / Continuously : 67% - 100% or Never

Job requires worker to :

Frequency :

Stand : Occasionally

Walk : Occasionally

Drive : Occasionally

Sit : Frequently

Lift

1-10 lbs. (Sedentary) : Occasionally

11-20 lbs (Light) : Occasionally

21-50 lbs (Medium) : Never

51-100 lbs (Heavy) : Never

Over 100 lbs (Very Heavy) : Never

Carry

1-10 lbs (Sedentary) : Occasionally

11-20 lbs (Light) : Occasionally

21-50 lbs (Medium) : Never

51-100 lbs (Heavy) : Never

Over 100 lbs (Very Heavy) : Never

Push / Pull 1 : Never

Climb / Balance : Never

Stoop / Squat : Never

Kneel : Never

Bend : Never

Reach Above Shoulder : Occasionally

Twist : Occasionally

Grasp Objects 2 : Occasionally

Manipulate Objects 3 : Frequently

Manual Dexterity 4 : Continuously

1 (Push / Pull : Dolly, cartons and boxes)

2 (Grasp Objects : Boxes and cartons)

3 (Manipulate Objects : Boxes and dolly)

4 (Manual Dexterity : Typing, use of office machines such as copiers, printers)

This role will also be eligible for a 10% annual incentive plan bonus.

The expected base rate for this role is between $65,000 - $100,000