Temporary Senior PR Manager New San Francisco, CA Job at Olly Public Benefit Cor

THE ROLE : SENIOR PR MANAGER (contract role)

The Senior PRManager will supportthe PR function holistically for OLLY during a mat leave. The role will report to the Marketing Communication Director, and will serve as a key member of the Marketing Team during this time. The role requiresstrong subject matter expertise in PR (strategy, pitching, thought leadership, experiential events)and the ability to collaborate closely with cross-functional team members and external agency partners to execute OLLY's strategyand generate coverage. This role will also prep OLLY spokespeople for external media opportunities and inquiries (corporate and consumer), facilitate the integration of external spokespeople (celebrities, influencers and experts) into PRand provide as-needed support with crisis management.

KEY RESPONSIBILITIES

• Support the PR function day-to-day, including executing strategy,and managing PR agency partner (weekly calls, facilitating all product requests, approvals and fielding questions as needed)
• Support briefingagency partner on key brand initiatives, including product launches, seasonal initiatives andthought leadershipmoments toenable development ofstrong PR plansbyagency partner
• Manage, coordinate and staff all internal spokespeople media interviews; including prepping stakeholders anddeveloping Q&As as needed
• Manage award and speaking submissions for brand, in partnership with PR agency, includingdrafting and reviewing submissions
• Facilitate the integration of external spokespeople (doctors, celebs) for media interviews, working between agencies and partners to coordinate and prep all parties
• Provide strategy recommendations on product launches, internal policies and campaigns; prep messaging materials where relevant and brief agency partners on necessary requests
• Advise on differentiated and buzzworthy extensions of marketing initiatives and product launches, as a PR subject matter expert and collaborator across the integrated marketing team
• Partner with the marketing team toextendand amplify celeb,expert spokespeople and brandpartnership efforts in PR
• Manage the PR budget in partnership with the Director of Marketing Communications ensuring that funds are deployed effectively and in alignment with key brand priorities

THE CANDIDATE

The ideal candidate will have hands-on experience managing PR for high-growth brands in the wellness, CPG or relatedindustries with a track record of driving material impact for the business. They are deeply immersed in consumer and business trends and able to translate that into meaningful action for the brand. Possessing a mix of creativity and imagination alongside a data-driven mindset, this person is a creative thinker, a problem-solver and comfortable suggesting new and novel approaches (backed by data / insights) to meet brand goals.They are equally capable of partnering with an agency and connecting the dots between PR and other cross-functional areas (social media, influencer, retail, paid media, ecomm , etc.)

CAPABILITIES + SKILLS REQUIRED

THE DETAILS

LOCATION : San Francisco, CA, Los Angeles, CA or NYC based

HOURS : 40 hours / week, 6-month temporary position

MANAGER : Integrated Marketing Manager

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