Director Product Management - Adobe Experience Platform
HumanaMission Viejo, CA, US- Full-time
Director Of Product Management
Humana's Product organization is seeking a Director of Product Management with deep knowledge of the Adobe Experience Platform (AEP) ecosystem. As a Director, you'll play a key role, responsible for defining and driving the product roadmap, aligning cross-functional teams, and delivering innovative customer data and experience solutions that power personalized, data-driven marketing across channels.
This role is focused on scaling Adobe Experience Platform as an enterprise platform. Success in this role means continuing to expand AEP into a mature, enterprise-wide platform that delivers measurable impact across Humana's member experience. You'll lead adoption across teams and channels, enable personalized, real-time messaging that increases engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data and provide stakeholders with clear visibility into AEP's performance and value.
Key Responsibilities
Product Strategy & Vision
Collaboratively define and evolve the long-term product vision for Adobe Experience Platform within the organization including Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, and AI Agents.
Translate business goals and customer needs into a clear product roadmap aligned with enterprise priorities.
Prioritize capabilities and features based on customer impact, business value, and technical feasibility.
Align platform releases and dependencies with other platform teams including Digital, Customer Preferences, and Identity Access.
Cross-Functional Leadership
Partner with marketing, data science, engineering, other platform teams, and customer experience teams to deliver scalable and secure AEP solutions.
Monitor, adjust, and communicate engineering backlog status to deliver prioritized features while maintaining engineering capacity.
Collaborate with Adobe account teams and solution architects to ensure optimal platform utilization and innovation.
Customer & Market Insights
Stay ahead of industry trends in customer data platforms, personalization, and marketing technology.
Gather feedback from internal stakeholders and external customers to inform product decisions.
Governance & Compliance
Ensure data governance, privacy, and compliance standards are embedded in platform capabilities.
Work closely with legal and data teams to maintain trust and transparency in data usage.
Measurement & Optimization
Define KPIs and success metrics for AEP initiatives, ensuring continuous improvement and ROI.
Monitor platform performance, user engagement, and data quality to inform future enhancements.
Required Qualifications
Bachelor's degree in business, computer science, marketing, or related field.
8+ years of product management experience, with at least 3 years focused on customer data platforms, marketing automation platforms, enterprise digital platforms, or similar martech.
Deep understanding of Adobe Experience Platform and its ecosystem (e.g., Real-Time CDP, Adobe Journey Optimizer, Adobe Analytics).
Proven track record of launching and scaling data-driven products in a complex enterprise environment.
Strong leadership, communication, and stakeholder management skills.
Experience working with agile methodologies and product development frameworks.
Preferred Qualifications
MBA or advanced degree preferred
Ability to translate technical concepts into business value for non-technical stakeholders.
Healthcare industry experience or familiarity with regulated environments.
Experience integrating AEP with other Adobe Experience Cloud products and third-party systems.
Familiarity with personalization strategies, and omnichannel orchestration.
Familiarity with data architecture, identity resolution, and customer segmentation strategies.
Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range $168,000 - $231,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.
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Director Product Management • Mission Viejo, CA, US
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