Orangetheory - Franchise #0210 is hiring: Social Media Marketing in Laredo

Benefits Free Membership

Employee discounts

Flexible schedule

Overview We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our online platforms. The ideal candidate will have a strong understanding of social media marketing, excellent communication skills, and the ability to analyze performance metrics to optimize campaigns.

Responsibilities Develop and execute social media marketing strategies to increase engagement, drive traffic, and promote Orangetheory Fitness' brand.

Create engaging content for various social platforms including Instagram, Facebook, TikTok, and YouTube

Monitor and analyze performance metrics for social media campaigns.

Collaborate with the local businesses and community events to highlight special events, promotions, and community initiatives.

Work with the manager and team of OTF to design social media ad campaigns and boost posts to increase visibility and conversion.

Respond to customer inquiries through social media platforms and engage with the community in a timely and positive manner.

Stay up-to-date with the latest trends in social media marketing, fitness, and wellness industries.

Manage social media content calendar, ensuring consistent posting and messaging.

Build and maintain partnerships with influencers, ambassadors, and brand advocates to expand reach and brand awareness.

Qualifications Proficient in social media management tools and platforms.

Bachelor's degree in Marketing, Communications, or related field (preferred)

Strong knowledge of advertising techniques on social media platforms.

Familiarity with public relations practices related to online engagement.

Ability to edit videos for promotional use on various platforms.

Excellent proofreading skills with a keen eye for detail.

Ability to work independently and as part of a team in a fast-paced environment.

Strong communication skills with the ability to engage diverse audiences effectively.

Please submit your resume, and a cover letter detailing why you’re passionate about fitness and social media marketing. We can’t wait to see how you’ll help us share the energy of Orangetheory Fitness with our community!

Flexible work from home options available.

Acknowledgement I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and / or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please refer to

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