Overview Content Producer role at Caterpillar Inc. This role leads major content initiatives across broadcast and digital platforms, requiring a strong storyteller with solid journalism skills and the ability to connect with diverse audiences. Flexibility for travel and varied scheduling is essential.
Your Responsibilities Manage the strategy and implementation of content across enterprise platforms (e.g., social media, internal events, internal video and photo content, campaign management, creative development, earned media, etc.).
Manage multiple media communications programs to promote product, technology, service, and organizational presence in marketplaces aligned with objectives.
Oversee planning efforts to prioritize the 360 communications mix across Paid, Earned, Shared and Owned media.
Oversee post-production to ensure quality and accuracy.
Conduct interviews with talent and clients for narrative content.
What You Will Have Customer Focus : Aligns customer needs and satisfaction with business decisions, creating customized solutions.
Collaborating : Works constructively with a variety of individuals and groups.
Creativity : Applies creative thinking using appropriate tools and techniques.
Effective Communications : Transmits and interprets ideas clearly.
Relationship Management : Builds and maintains healthy working relationships with clients, vendors, and peers.
Strategic Thinking : Applies big-picture thinking to identify key success factors.
Vendor / Supplier Management : Manages external provider relationships.
Promotion and Marketing Communications : Uses multiple channels to convey messages to the market.
What Will Put You Ahead (Preferred Skills) Bachelor’s Degree or higher in Marketing, Video Production, Journalism or related field.
Ability to create and tell stories through visual media (graphic design, video, etc.).
Experience delivering strategies that support change initiatives and align with goals.
Experience as a strategic advisor to C-level executives including visual communications and presentations.
Proven ability to thrive in a complex, matrixed environment.
Additional Information The primary location is Irving, TX.
Domestic relocation assistance is available for those who qualify.
Sponsorship is not available.
Must be able to travel up to 20% (Domestic & International).
Candidates must provide samples of work (writing, graphic design, video, etc.).
About Caterpillar Caterpillar Inc. is a leading manufacturer of construction and mining equipment, engines, turbines and locomotives. We are committed to a reduced-carbon future and delivering value through our global network.
Compensation & Benefits Summary Pay Range : $126,000.00 - $189,000.00
Compensation and benefits vary by factors such as job level, location, knowledge, skills, performance, and experience. Salary is one component of total compensation.
Medical, dental, and vision benefits
Paid time off, including vacation and holidays
401(k) retirement plans
Health Savings Account (HSA) and Flexible Spending Accounts (FSAs)
Career development and incentive programs
Disability benefits, Life Insurance, Parental leave, Adoption benefits
Tuition Reimbursement
This position requires working onsite five days a week. Visa sponsorship is not available. Relocation is available where applicable. Not ready to apply? Join our Talent Community.
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Content Producer • Irving, TX, United States