Sr. Product Marketing Manager, Outbound Strategy - Video Ads Job at LinkedIn in

Sr. Product Marketing Manager, Outbound Strategy - Video Ads

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role will be based in San Francisco, Mountain View, Sunnyvale, Chicago or New York.

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and one of the top three players in B2B digital advertising, growing nearly 3x faster than our category with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage professional audiences at scale. We then help turn those audiences into communities, and ultimately, those communities into customers.

As an outbound Senior Product Marketing Manager on the Ad Formats & Supply team, you will be the voice and orchestrator for LinkedIn’s high-priority ad products in all outbound-facing materials. You’ll help define the core positioning and messaging that resonate with advertisers and ensure the broader Go-to-Market (GTM) organization is aligned, strategic, and energized around these product bets. This is a high-impact role : you’ll lead cross-functional teams, guide external marketing execution across all teams’ plans, and move quickly while keeping an eye on both short-term deals and long-term reputation / brand.

Responsibilities :

• Positioning & Messaging : Define / refine the value proposition, positioning, competitive differentiators, and ad messaging for key ad product(s).
• Outbound GTM Strategy & Leadership : Own the outbound GTM strategy for priority Ads products. Serve as facilitator to align cross-functional teams around the strategy; ensure consistent execution and message across all touchpoints.
• Campaign Development & Execution : Lead / partner on high-visibility external efforts to drive advertiser awareness, understanding, and adoption. Plan, author and oversee content that drives consideration, conversion, retention among advertisers.
• Market & Competitive Intelligence : Understand customer needs as well as competitive ad products, pricing, feature differentiation, go-to-market moves to inform product messaging and marketing strategy, ensuring that LinkedIn’s ad products are positioned to meet evolving market demands.
• Metrics & ROI Ownership : Help define success metrics for messaging, campaigns, outbound programs. Monitor performance, derive insights, recommend pivots. Ensure tactics are efficient, scalable, and aligned with business outcomes.

Qualifications

Preferred Qualifications

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000.

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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