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Marketing Account Executive
Marketing Account ExecutiveTaylor Corporation • Alexandria, VA, United States
Marketing Account Executive

Marketing Account Executive

Taylor Corporation • Alexandria, VA, United States
3 days ago
Job type
  • Full-time
Job description

Let Us Power Your Potential

Taylor Corporation is a dynamic, diversified company with big plans for the future - and your career . We power our employees' potential and strive to create opportunity and security for every member of the team. If you're ready for something bigger - more challenge , more variety, more pathways for professional growth - we should talk. W e're passionate about our work, we believe there is always a better way, and we're looking for people like you.

Ready to reach your potential ? It's time to look at Taylor.

Your Opportunity : Marketing General Inc. (MGI), a Taylor Corporation company, is looking for a Marketing Account Executive to provide a blend of technical, strategic, and interpersonal skills to support and manage multi-channel marketing campaigns across multiple clients.

Your Responsibilities :

  • Develops marketing calendars, schedules, and budgets and serves as the project manager across assigned clients and campaigns.
  • Prepares project concepts and leads project kick-off calls and other meetings.
  • Responsible for the development of meeting agendas, updating status reports, and creating meeting materials if necessary.
  • Maintains relationships with clients by providing support, information, and guidance : researching and recommending new opportunities, recommending profit and service improvements. Keeping in constant contact with the client via regularly scheduled meetings, either in-person, telephone, video calls, or email communication.
  • Manages multi-channel marketing campaigns from start to finish to include, but not limited to, direct mail, email, and / or paid digital.
  • Collaborates cross-functionally with internal departments including but not limited to Digital Services, Production, Creative Services, and Research to execute and deliver campaigns.
  • Prepares, edits, and proofreads draft copy, artwork, and proofs to ensure brand and messaging consistency and accuracy.
  • Prepares reports by collecting, entering, analyzing, and summarizing statistical and analytical spreadsheets to evaluate campaign results and ensure results are on track. Recommend course corrections if needed.
  • Maintains quality service by learning and following established agency and / or clients schedules, policies, and procedures.
  • Maintains professional and technical knowledge by attending educational opportunities, reviewing professional publications, establishing personal networks, learning how to work in client and industry platforms (AMS, marketing automation and email platforms.
  • Contributes to team effort by accomplishing related duties as needed or assigned.

Our Ideal Candidate Has :

  • An undergraduate degree, or equivalent combination of education and experience, with at least 5 total years of working experience
  • A minimum of 3 years of experience in marketing or other related field
  • Demonstrable knowledge of email, online and direct mail marketing
  • Association experience in membership or certification marketing
  • Ability to operate a variety of office technology and have excellent PC skills including Microsoft Word, Excel, and PowerPoint
  • Strong written and verbal communication skills
  • A professional demeanor, outstanding interpersonal skills, the ability to deliver quality customer service, excellent organization skills, strong attention to detail, and the ability to effectively accomplish multiple tasks
  • Hands-on experience creating, analyzing, and reporting on campaign and testing data
  • The ability to work well independently and as part of a team and contribute to a successful team effort
  • The anticipated annual salary range for this position is $68,000 - $74,000. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job. The range listed is just one component of Taylor Corporation's total compensation and benefits package for employees.

    About Taylor Corporation

    One of the largest print and communications firms in North America, Taylor's family of companies provides a diverse set of products, services and technologies that address the toughest business challenges. We work diligently each day to create printed and digital marketing communication solutions that help power many of the world's most recognizable brands.

    With more than 50 years of category expertise and 10,000 employees spanning dozens of U.S. states and multiple countries, Taylor serves businesses and distributors both large and small. Our employees enjoy a comprehensive benefit package including a choice of several health plans, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, a 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

    The Employer retains the right to change or assign other duties to this position.

    Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

    Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer / Veterans / Disabled.

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