Marketing Program ManagerTalent Groups • Lowell, MA, US
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Marketing Program Manager
Talent Groups • Lowell, MA, US
29 days ago
Job type
- Full-time
Job description5–8 years of B2B software lead / demand generation experience (preferred) Bachelor's degree required; MBA is a plus Proven success in lead and demand generation Excellent written communication skills (must-have) Strong metrics-driven mindset with proven measurable results Experience in highly automated marketing environments Understanding of positioning principles and methodologies Experience with Salesforce, Eloqua, or similar platforms (plus) High integrity, attention to detail, and organizational skills Strong leadership, influence, and interpersonal abilities
Responsibilities
- Develop and execute a comprehensive demand generation program plan and budget
- Measure, analyze, and report on marketing campaign effectiveness
- Manage and accurately forecast marketing program budgets
- Build and execute account-based experience (ABX) programs
- Establish repeatable processes for program development and follow-up
- Partner closely with sales and business development teams for timely communication
- Collaborate with Portfolio Marketing, Field Marketing, Operations, Creative, and Web teams
- Maximize ROI through internal partnerships and external vendors
Qualifications
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Marketing Program Manager • Lowell, MA, US
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