Marketing Data Analyst

JOB SUMMARY

Serves as the primary resource for data reporting, analysis of information, marketing analytics, and campaign operations. This role combines data analysis and visualization, Salesforce Marketing Cloud administration, customer journey mapping, and campaign optimization to enhance engagement, drive revenue growth, and support strategic business goals. A blend of analytical rigor, marketing automation expertise, and cross-functional collaboration is essential.

DUTIES AND RESPONSIBILITIES

Salesforce Marketing Cloud Administration

• Serve as the Salesforce Marketing Cloud administrator, managing platform configuration, integrations, and user support.
• Build and manage customer journeys, automation workflows, and communication strategies using Email Studio, Journey Builder, Audience Builder, and Automation Studio.
• Maintain and optimize customer databases to enable targeted marketing efforts and cross-channel campaigns.
• Partners with Marketing strategy leads to design, streamline, and optimize Salesforce Marketing Cloud journeys, including building and filtering audiences.
• Collaborate with marketing, sales, and IT teams for seamless data integration and campaign execution.
• Analyze customer data and behavior to identify opportunities for segmentation, cross-selling, upselling, and enhanced customer profitability.
• Test campaign logic, segmentation, content, and design to ensure well-managed deployments.
• Monitor campaign performance, analyze results, customer engagement metrics, and provide actionable insights to optimize future marketing efforts.
• Develop, maintain, and optimize marketing automation processes including workflows and email templates.
• Track and measure the effectiveness and ROI of data-driven marketing campaigns, reporting insights to stakeholders.

Analytics & Strategy

Education

QUALIFICATIONS

SKILLS AND ABILITIES

ABOUT US

For over a century, Peoples Bank has served as a cornerstone of customer commitment, helping our communities thrive and continuously supporting our community members. Proudly bearing the Finward name as a Finward Company, our logo symbolizes our unwavering dedication to financial excellence, advanced technology, and elevating the customer journey.

Headquartered in Munster, Indiana, Peoples Bank offers an extensive array of consumer, business, and wealth management solutions, alongside cutting-edge digital banking services. With 26 conveniently located Peoples Banking Centers spread across Northwest Indiana and Chicagoland, we uphold a tradition of delivering top-notch performance to our valued residents.

At Peoples Bank, we are driven by a passion for fostering success within our customer base and communities. Anchored in our core values of Stability, Integrity, Community, and Excellence, we are committed to building strong partnerships with our customers and communities to help them achieve financial success. Through innovative engagement and technology, we ensure an exceptional customer experience at every turn.

For more information on benefits visit the Careers page of our company website at .

Peoples is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.

Equal Housing Lender / Member FDIC

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