Marketing Associate

Marketing Associate

The Marketing Associate is a vital member of the Broadway Across America's (BAA) South Florida office in Fort Lauderdale as part of BAA. The Marketing Associate assists the Director of Regional Marketing in the tactical implementation of advertising, digital, and public relations campaigns for all of our engagements in Miami, Fort Lauderdale and Orlando.

Duties and Responsibilities

1. Executes advertising plans with direction from the Director of Regional Marketing; maintains communication with media reps, vendors, press agents, and venue partners
2. Order and traffic all electronic, print, outdoor, television, and radio ads for all engagements and season subscription campaigns
3. Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns
4. Facilitates approval process with shows and our New York City headquarters to ensure all collateral is accurate and effective
5. Maintains and/or coordinates all social media campaigns for the Broadway Series including consistent presence over all social media platforms and cross promotions; incorporates national Broadway and show updates to local Facebook, Twitter/X and Instagram accounts as needed
6. Interacts with Ticketing staff on promotional and trade ticket requirements as needed
7. Creates and maintains email blast schedules with venue partners and facilitates any outside email blast requests from local arts groups
8. Coordinates the creation, content and targeting on email, SMS and app communications; verifies and schedules all communications
9. Maintains brand consistency across all marketing collateral
10. Assists Group Sales and Sponsorship teams in creation and execution of collateral and promotional needs
11. Assists with proofing and approving all show programs as needed
12. Attends partner marketing meetings/special committees to represent marketing team
13. Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions as needed
14. Supports Director with marketing budgets and settlement delivery for every show and throughout the season subscription campaign as needed
15. Works with marketing staff in NYC and shows to develop new partnerships and third-party promotions
16. Liaises with current grassroots promotional contacts and develops new partnerships for non-media promotional ideas
17. Supports local publicists with occasional press interviews or events, including escorting talent and overseeing interviews as needed
18. Collects and submits advertising invoices to Accounts Payable in New York. Works with internal and venue partner accounting teams to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting
19. Administers and maintains the local Broadway Across America market webpages for Miami, Fort Lauderdale, and Orlando
20. Administers and maintains the local Broadway Across America app for Fort Lauderdale

Competencies

• Cooperation: Establishes and maintains effective relationships; Active listener; Offers assistance and support to co-workers; Works cooperatively in group situations
• Adaptability: Able to work around unexpected changes of circumstance or workload; Modifies a planned course of action based on new circumstances; Changes communication style to achieve the best results
• Functional Competencies: Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness; Basic graphic design; Knowledge of digital advertising; Multitask and time management; Must be willing to work nights and weekends as needed; Reliable transportation to and from venue is essential
• Team Orientation: Fosters team cooperation; Understands team roles and responsibilities; Supports group problem solving; Active contributor within the team

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor's Degree in Communications, Marketing, Advertising, Theatre or Arts Administration preferred
• Proficient in Microsoft Excel and Microsoft Word
• Experience and knowledge with Monday.com, Microsoft Teams and Google Suite a plus

Communication Skills

• Attention to detail, proof-reading, copy-editing skills
• Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
• Ability to write advertising, social media, and email copy that conform to prescribed style and format
• Ability to take a positive team approach to working with coworkers

Critical Thinking

• Ability to work on multiple projects at a time with good time management skills to meet deadlines
• Ability to prioritize projects based on deadlines, time needed to complete, and order of importance
• Ability to create dynamic marketing and communication strategies to maximize visibility with target audiences

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear.

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.