Senior Associate, Digital Campaigns (New York)

Senior Associate, Digital Campaigns

The Senior Associate, Digital Campaigns plays a vital role in our innovative digital marketing program. Reporting to the Senior Digital Marketing ManagerAdvertising, your primary responsibilities include managing the execution of our multichannel fundraising campaigns and leading projects across diverse channels such as paid and organic social media, search engine marketing (SEM), display, video, and print. You'll also manage vendor relationships and actively contribute to strategy development.

This position is crucial for achieving MSF-USA's objectives of expanding our digital reach and brand awareness, generating leads, and acquiring new donors, especially recurring monthly donors. Adopting an omnichannel approach centered around the donor experience, you'll leverage available tools and technologies to bring MSF's work to life for our audiences, drive accelerated fundraising growth, and ensure our marketing strategies remain effective and relevant through continuous innovation.

Department Accountabilities :

• Prospecting : Pursue strategic opportunities in coherence with MSF-USAs strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.
• Donor Cultivation, Engagement and Management : Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy.
• Fundraising : Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments. Brand Positioning : Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.
• Best-in-Class Fundraising Systems and Capabilities : Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

Roles Specific Outcomes :

Complexity and Problem-Solving Skills :

Behavioral Competencies :

Thought : How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

Results : MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

People : MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Self : MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve.

Technical Competencies :

Supervisory Responsibility :

Supervises ICM Advertising intern. Works closely with the social media team, manages advertising agencies, and other vendors to drive strategy.

Desired Qualifications & Experience :

The job holder should possess :

Project management experience. Ability to move projects from conceptual stages to launch and meet competin