Ecommerce ManagerComfrt • (Multiple States), US
Ecommerce Manager
Comfrt • (Multiple States), US
2 days ago
Job type
- Full-time
- Quick Apply
Job descriptionThe Ecommerce Manager will be responsible for analyzing, developing and implementing website, product & customer initiatives with a goal of maximizing conversions.You will support tech stack relationships, carry out day-to-day channel optimizations, and manage reporting outcomes.. Your role will be pivotal in building and maintaining a CRO roadmap, contributing to cross-channel business growth that aligns with business goals across other internal departments in Growth, Retention, Tech & Creative. Key Responsibilities Ecommerce Operations, Channel & Funnel Optimization Support the end-to-end optimization of the website, mobile app & tik tok shop funnel to improve CVR, AOV, UPT, Checkout CVR & RPV. Optimize website health in enhancing load speed & relevant insights, catering to top trafficked pages & customer events in navigation, filtering, search & customer journey to improve engagement. Build robust cross-channel experimentation plans that correlate with the direction of paid traffic channels, email / SMS, organic and retention efforts. Partner with UX / UI, tech & merchandising to implement A / B tests, personalization, and mobile-first enhancements, helping lead the Ecommerce team to execute online assortment, promotions and category strategies that improve CVR, AOV & core KPIs Help develop and execute an SEO strategy focused on improving organic visibility, rankings and qualified traffic for core product, category & campaign specific pages Audit technical SEO elements, work with tech to develop & address gaps, while monitoring rankings, organic CTR, impressions and search behavior to identify tends and new areas for experimentation & improvement Data & Analytics Maintain a strong analytics foundation consolidating all relevant data into a central hub across all A / B tests, funnels & 3rd Party data. Build & manage dashboard to monitor core channel KPIs and conversion metrics, funnel understandings, cohort analysis and LTV opportunities Analyze A / B test performance to best prioritize relevancy with business goals Identify profitable customer segments to create efficient cohorts in personalization strategy Landing Page Strategy Develop high-impact landing pages through detailed storytelling, merchandising and optimal creative to enhance customer experience, conversion and overall LTV growth Collaborate with creative, performance, marketing, merch & UX / UI to craft creative. messaging and page layouts that align brand creative & storytelling with a vision to grow cross-channel performance. Continuously test content across all relevant platforms & pages to optimize performance. Utilize session recordings & heatmap learnings to refine layout, placement & modules. Customer Journey Optimization Map the end-to-end customer journey across a multitude of events, metrics & levers. Establish personalized journeys & efficient cohort analysis to provide product, creative and points to interest driving high CVR. Partner with marketing, paid & retention teams to optimize messaging based on behavioral triggers & performing outcomes Collaborate with retention to conduct customer insights through surveys, reviews and post-purchase feedback. Cross-Functional Collaboration Work closely with Ecommerce & Performance Marketing to align on channel insights, audience targeting & creative testing. Support day-to-day vendor relationships across all primary channel functionalities, involving platforms hosting search, product recommendations, post-purchase, R / E, Heatmapping, Merchandising, BI Tooling & more. Collaborate with Design, Merchandising & UX team to develop CRO-driven creative, page layouts and testing initiatives. Partner with Product, Inventory, Merchandising & Operations teams to ensure proper placement and accuracy mirroring performance channels to meet business & brand goals. Sync with Tech teams to understand clear requirements and understanding of website performance & technical measuring, to further implement accordingly within CRO implementation. Required Qualifications Bachelor's degree in Marketing, Communications, or related field 3-5 years of experience in Ecommerce and D2C Understanding of Shopify, A / B Testing & CRO Strong writing and editing skills with excellent attention to detail Proactive mindset with ability to work ahead of schedule Desired Skills & Attributes Proven track record of designing and executing successful A / B and multi-variant tests, leading to measurable increases in conversion rates Proven track record of managing day-to-day Ecommerce strategy, tech stack & roadmap Experience with CRO tools like Intelligems, Optimizely, Visually or similar platforms. A deep understanding of web analytics platforms with the ability to interpret data and uncover actionable insights Knowledge of industry trends, best practices, AI & emerging technologies Strong project management and organizational skills Ability to work in a fast-paced environment and manage multiple priorities Strong problem-solving abilities and initiative Team player mentality with excellent communication skills Team leadership mentality and initiative to take ownership Platform Experience Shopify, Fuego, Shop App, Tik Tok Shop Rebuy, Alia, Disco, Tolstoy, Algolia, Kimonix, Passport, Okendo Looker, GA4, Mixpanel, Intelligems, Heatmaps Gorgias, Loop, Wonderment Headless CMS, ClickUp, Asana, Figma Why Join Comfrt? Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness. Work in a supportive, creative environment where your ideas and growth are valued. Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment. Comfort is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Powered by JazzHR
About Us :
- Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create.
Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. Role Overview :
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Ecommerce Manager • (Multiple States), US
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