Content & Media Strategy Specialist

Role Summary

The Content & Media Strategy Specialist is responsible for developing multimedia content that drives awareness, engagement, and internal culture at Buffalo Rehab Group. This role plays a key part in bringing BRG’s story to life by highlighting patient success, clinic excellence, team culture, and strategic initiatives through compelling video, photography, and social media.

This position blends hands-on production with narrative storytelling, supporting both internal and external campaigns. It also offers opportunities to grow into strategic marketing planning, project leadership, and cross-functional collaboration with teams across the organization.

Key Responsibilities

Media Production & Storytelling

Lead the creation of high-quality commercial videos that highlight BRG’s services, clinics, and brand identity.

Produce patient testimonial videos, showcasing outcomes and personal stories that resonate with our community.

Capture and edit internal training videos that support team development and clinical excellence.

Build content that supports team culture and internal communication across locations.

Social Media & Awareness

Create and manage engaging social media content that reflects BRG’s brand voice and mission.

Capture, edit, and publish content that supports ongoing campaigns, new initiatives, and clinic exposure.

Document and share behind-the-scenes footage from events, community outreach, and BRG-wide activities.

Internal & Community Engagement

Support initiatives that foster internal connection and build team culture across locations.

Assist with photo and video coverage for events, milestones, and community partnerships.

Collaborate with People & Culture and Clinical Leads to tell stories that connect departments and inspire growth.

Collaboration

This role is part of the Marketing Department, which collaborates closely with People & Culture, Clinical Leadership, and Operations. The Content & Media Strategy Specialist will work directly with the

Director of Marketing

and the

Marketing & Brand Experience Specialist

to ensure content aligns with BRG’s mission and visual identity.

Ideal Skills & Traits

Strong visual storytelling skills with an emphasis on human connection and clarity.

Proficient in video production, editing software, and digital content platforms.

Able to work independently while collaborating effectively across teams.

Curious, growth-minded, and energized by continuous learning.

Passionate about using creative work to drive real impact for patients, teams, and the broader community.

Qualifications

Bachelor’s degree in marketing, communications, media production, or related field (or equivalent experience).

2–4 years of experience in content creation, video production, or social media management preferred.

Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) or comparable software.

Experience working across social platforms (Meta, YouTube, Google) and managing content calendars.

Bonus : photography, motion graphics, or healthcare marketing experience.

Work Environment

This position is based on-site in

Buffalo, NY , with travel to BRG clinics and community events across Western New York.

Occasional evening and weekend availability may be required for event coverage or campaign production.

Company-provided equipment (camera gear, editing laptop, etc.) will be supplied.

Reports to :

Director of Marketing

Location :

On-site | Buffalo Rehab Group

Compensation & Benefits

Salary :

$50,000 annually plus monthly bonus structure

Comprehensive benefits package including health, dental, vision, 401(k) with employer match, and paid time off.

Access to professional development and continuing education opportunities.