Mgr - Product Category

Mgr - Product Category

The Product Category Manager will be responsible for supporting the growth and development of RealTruck's accessories business by managing their category new product pipeline to drive profitable growth across the portfolio. This role will also be responsible for product / category segmentation and positioning, defining the competitive landscape, supporting the development of plan-to-sell strategies, and managing the product lifecycle roadmap. This role will create business plans to align departments and achieve category objectives; leverage consumer insights to identify new business opportunities and develop new products; lead category initiatives that deliver profitable growth; manage the product portfolio's productivity; partner with sales and marketing to implement successful product launches across all channels. This role will work closely with internal and external stakeholders in engineering, manufacturing and sourcing to ensure product development success; manage product specific cost control initiatives.

Core Functions :

• Provide product category management by executing the category business plan and acquiring buy-in from key stakeholders.
• Provide input regarding in-market performance and suggest action items to leadership to drive growth, including identifying gaps and needed updates in the product offering.
• Manage new product development projects from business case to launch.
• Assist in leveraging market analysis and work with research to identify consumer trends and insights related to product.
• Support the successful attainment of EBITDA targets, financial goals and business objectives.
• Manage product line lifecycle by identifying existing products to replace / discontinue with new products.

Qualifications & Requirements :

Education and Experience :

Skills, Abilities, and Knowledge :

Travel :

Competencies :

Supervisor Responsibilities :

Physical Requirements :

Physical Activities :

Visual Acuity :

Working Conditions :

#LI-Remote

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.