Sr. Manager, Communications - Breckenridge & Keystone Resorts

Create Your Experience of a Lifetime!

Come work and play in the mountains! Whether it's your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Benefits

Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Referral Program

Full Time roles are eligible for the above, plus :

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

Free ski passes for dependents

Critical Illness and Accident plans

Job Summary :

Vail Resorts is the world's leading mountain resort operator, with 42 resorts in 16 states and four countries. The Communications Team is responsible for protecting and promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them - the Epic Pass. Our resort-based communications teams manage strategic communications, PR, content, and social media.

Based at Breckenridge Ski Resort and reporting to the Sr. Director of Communications - Destination + Europe, the Senior Manager of Communications - Breckenridge Ski Resort and Keystone Resort role is responsible for leading the Communications Teams across Breckenridge and Keystone. This communications professional will be equally experienced at driving strategic storytelling using a range of channels, navigating crises effectively and professionally.

Overseeing a team of four communications and content / social media professionals, the Senior Manager will be responsible for all external communications efforts for the resorts, including media relations, media hosting, issues management, strategic messaging with resort and community relations stakeholders, social media, content capture, and storytelling. This person may also act as a spokesperson on behalf of the resorts and the company.

The Senior Manager will need to excel in working with geographically dispersed teammates, managing a complex network of stakeholders, leading creative + proactive storytelling initiatives / efforts, and juggling a variety of business-critical work streams.

Job Specifications :

Starting Wage : $92,396.70 - $105,000 + annual bonus

Employment Type : Year Round

Shift Type : Full Time

Minimum Age : At least 18 years of age

Housing Availability : No

Job Responsibilities :

Act as spokesperson for Breckenridge Ski Resort and Keystone Resort, as needed.

Manage external communications for the resorts, including crisis and issues management, mitigating and minimizing risk.

Develop a strategic and proactive communications and media relations plan to promote the resorts with guests and secure high-funnel and targeted media coverage.

Develop and execute thoughtful and impactful media relations strategies.

Assess, manage and execute the hosting of media and social media influencers at the resorts, including creating itineraries, ideating story angles and pitches, hosting on the ground, and creating media moments to secure earned coverage.

Develop media tools including press releases, fact sheets, talking points, scripts, coverage tracking and other.

Build and maintain critical relationships with and serve as the key communications resource for the resorts' GM / COOs and Senior Leadership Teams (as appropriate), and develop strategic messaging that supports their goals internally and externally.

Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.

Be out front in managing issues and meeting needs of various stakeholders.

Oversee all resort social media channels, leading a team to build out a content production calendar, capture and share authentic and engaging content with guests, and lead effective community management of social channels.

Manage external contractor relationships, contracts, and work product.

Manage resort communications budgets.

Build relationships with internal and external stakeholders across the region.

Lead the Breckenridge Ski Resort and Keystone Resort Comms Team in creating a positive, proactive working environment.

Work closely the Destination and full Vail Resorts Communications Team, along with Resort Marketing, to ensure brilliant execution of corporate and resort strategies.

Job Qualifications :

Bachelor's degree required, preferably in Journalism, Communications, PR or Marketing

7+ years of experience in an external communications or PR role

On-site presence required at Breckenridge Ski Resort, most importantly during the ski and ride season

Strong leader and manager with a drive to develop talent

Excellent writer able to draft nuanced communications on a variety of topics

Builds on strategic and innovative thoughts / ideas

Can seamlessly execute on multiple overlapping projects at once

Self-starter who can adapt to change and effectively navigate through ambiguity; decides and acts without having the picture totally defined; appropriately changes strategy in response to new information

Drives for results - makes things happen and conveys a sense of urgency

Experience with all forms of external communications channels, especially news media and social media

Strong interpersonal and relationship-building skills, including ability to work with people from various cultures and areas of the business; builds and maintains highly effective working relationships internally and externally

Team player - strives for collective success

Some travel may be required

The expected pay range is $92,396.70 - $105,000 + annual bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 512212

Reference Date : 10 / 22 / 2025

Job Code Function : Communications