Talent.com
MB2 Dental
Digital Marketing ManagerMB2 Dental • Carrollton, Texas, United States
Digital Marketing Manager

Digital Marketing Manager

MB2 Dental • Carrollton, Texas, United States
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description
The Digital Marketing Manager guides MB2 Dental’s B2B digital demand generation strategy, with a primary focus on SEO and paid media performance in coordination with our agency partners. Working as the in-house digital expert, this role is responsible for developing and optimizing both paid and organic digital campaigns, managing funnel performance, and driving qualified lead generation that supports MB2 partner practice growth and Carabelli Club membership. As the internal lead for paid and organic digital programs, the Digital Marketing Manager ensures agency execution aligns with business objectives and budget targets while maintaining high lead-quality standards. The role leverages HubSpot to manage campaign execution, lead lifecycle strategy, marketing automation, and performance measurement across the full B2B funnel. Key Responsibilities:
  • Lead B2B digital demand generation strategy with an emphasis on SEO and on paid media channels, including paid search, paid social, display, and retargeting.
  • Support SEO and website optimization initiatives to improve landing page performance and overall demand capture.
  • Partner with paid media agency partners, providing strategic direction, campaign goals, budget guidance, and performance feedback.
  • Review agency plans, targeting strategies, creative concepts, and media recommendations to ensure alignment with MB2 Dental’s growth objectives.
  • Monitor paid media performance and partner closely with agencies to optimize cost-per-lead, lead quality, conversion rates, and ROI.
  • Use HubSpot to support digital campaigns through landing pages, forms, email follow-up, workflows, lead routing, and lifecycle tracking.
  • Ensure accurate attribution, lead capture, and handoff to Business Development, aligned with SLAs and pipeline goals.
  • Partner with internal stakeholders to develop campaign messaging, offers, and digital assets that resonate with a B2B dental audience.
  • Build and maintain dashboards and reports to track campaign performance, funnel metrics, and revenue contribution.
  • Analyze results to identify trends and provide data-driven recommendations to improve digital efficiency and scalability.

Tools & Platforms:
  • HubSpot CRM and Marketing Hub (email, workflows, landing pages, reporting)
  • Paid media platforms such as Google Ads, LinkedIn, Facebook/Instagram
  • Understanding of Google Analytics, Search Console, and SEO tools like Ahrefs/ SEMrush
  • WordPress CMS for website content updates, landing page coordination, and performance optimization support

Qualifications:
  • 5–7 years of experience in B2B digital marketing or demand generation is required.
  • Proven experience managing and optimizing paid media programs through agency partners.
  • Strong understanding of B2B funnel dynamics, lead quality, and pipeline attribution.
  • Hands-on experience using HubSpot for campaign execution, automation, and reporting.
  • Working knowledge of SEO and website optimization best practices.
  • Strong analytical skills with the ability to interpret performance data and guide optimization decisions.
  • Excellent communication, project management, and cross-functional collaboration skills.
Create a job alert for this search

Digital Marketing Manager • Carrollton, Texas, United States

Similar jobs

Remote Hispanic Digital & Social Media Manager

Juanita's FoodsArlington, TX, United States
Remote
Full-time

A leading food company seeks a Digital & Social Media Manager in Fort Worth, Texas.This remote role involves managing digital presence, creating engaging content for Hispanic consumers, and lev... Show more

 • Promoted

Go-To-Market Director, Central NA Growth

MerlinGrapevine, TX, United States
Full-time

Merlin is seeking a Go-To-Market Director (Central) located in Grapevine, Texas.The role is essential for driving revenue growth and market share expansion across a high-profile portfolio of attrac... Show more

 • Promoted

Customer Success Manager

Applied SystemsLewisville, TX, United States
Full-time

Amazing Career Moments Happen Here.Transforming the insurance industry is ambitious, we know.That's why at EZLynx, a division of Applied, we are committed to transforming every facet of agency life... Show more

 • Promoted

Marketing Coordinator - Texas Live!

Texas Live!Arlington, TX, United States
Full-time

Marketing Coordinator - Texas Live!.Texas Live! a partnership between The Cordish Companies and the Texas Rangers, is a dynamic $250 million world-class dining, entertainment and hospitality distri... Show more

 • Promoted

Merchandising Assistant Manager

Dollar TreeDenton, TX, United States
Full-time

As a Merchandise Assistant Manager at Dollar Tree, you'll join our Store Manager in leading a dynamic team of associates and creating positive experiences for the communities we serve.In this role,... Show more

 • Promoted

Marketing Coordinator I

Planet Home LendingIrving, TX, United States
Full-time

Join a winning team of innovative thinkers, seasoned mortgage professionals, and financial experts.Build your career at Planetrecognized as a Top Mortgage Employer by National Mortgage Professional... Show more

 • Promoted

Internet Sales Manager

Platinum Ford North LLCPilot Point, TX, United States
Full-time

Platinum Ford North is searching for an experienced and dynamic Internet Sales Manager to lead our online sales efforts.This role is ideal for someone with a passion for automotive sales, a strateg... Show more

 • Promoted

Digital Marketing Manager - Remote

TradeJobsWorkForce75326 Dallas, TX, US
Remote
Full-time

Digital Marketing Manager Job Duties: Plans and executes all web, SEO/SEM, database marketing, email, social media... Show more

 • Promoted

Marketing Analyst

TradeJobsWorkforce75261 Dallas, TX, US
Full-time

Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma... Show more

 • Promoted

Business Relationship Manager I - Officer

ChaseDenton, TX, United States
Full-time

If you are customer focused, enjoy building relationships and providing financial advice to your clients, a role as a Business Relationship Manager is for you.As a Business Relationship Manager I (... Show more

 • Promoted

Remote Marketing Account Manager | ROI Growth

Wishpond TechnologiesDenton, TX, United States
Remote
Full-time

A rapidly growing technology company is seeking a Marketing Account Manager to manage client relationships and oversee marketing campaigns.This fully remote role requires experience in account mana... Show more

 • Promoted

Solar Sales Manager

United SolarGrapevine, TX, United States
Full-time

Want to develop elite sales skills and join a fast-paced, positive team culture? Our representatives typically earn $1,800$2,500 per sale and enjoy incredible rewards bonuses, incentive trips, and... Show more

 • Promoted

ES Account Manager I

Republic ServicesGrand Prairie, TX, United States
Full-time

The ES Account Manager I supports maintaining long-term relationships with decision makers and influencers within a defined portfolio of existing customer accounts.The incumbent assists in the iden... Show more

 • Promoted

Sales Lead

JourneysDenton, TX, United States
Part-time

Journeys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories.With more than 800 stores in all 50 US states, Puerto Ric... Show more

 • Promoted

Marketing Analyst

Bimbo Bakeries USAIrving, TX, United States
Full-time

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you... Show more

 • Promoted

Marketing Coordinator

MB2 DentalCarrollton, TX, United States
Full-time

Marketing Coordinator Opportunity.MB2 Dental, a first-of-its-kind Dental Partnership Organization (DPO) founded in 2007 and based in Carrollton, TX, is actively hiring a Marketing Coordinator!.The ... Show more

 • Promoted

Technical Product Marketing Intern

Modine Manufacturing CompanyGrand Prairie, TX, United States
Full-time

Technical Product Marketing Intern.For more than 100 years, Modine has solved the toughest thermal management challenges for mission-critical applications.Our purpose of Engineering a Cleaner, Heal... Show more

 • Promoted

Remote Paid Media Marketing Manager

Lakeview Loan ServicingDenton, TX, United States
Remote
Full-time

A financial services company is seeking a Marketing Manager for Paid Media to lead their digital marketing strategies, focusing on paid search, paid social, and programmatic media.This fully remote... Show more

 • Promoted

Marketing Manager (Remote / Hybrid)

TT electronicsDenton, TX, United States
Remote
Full-time

Marketing ManagerAre you a seasoned integrated marketing professional looking for an opportunity to grow? TT Electronics is seeking a dynamic, driven and forward-thinking Marketing Manager to lead ... Show more

 • Promoted

Community Marketing Liaison (Marketer)

Medica Health Management IncSouthlake, TX, United States
Full-time

Community Marketing Liaison (Marketer).C&L Esperanza Home Health - SOUTHLAKE, TX 76092.Level Experienced Position Type Full Time Job Shift Day Travel Percentage Road Warrior Category Marketing.Work... Show more