Marketing Operations Specialist, Consultant - Email Development

Your Role

The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Email Development Specialist, Consultant will report to the Manager, Email Development. In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs. You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals. You will develop the tools, processes, and frameworks to further advance best practices and deliver successful email marketing programs.

Your Knowledge and Experience

Requires a bachelor's degree in a related field such as marketing or business and / or equivalent combination of education and experience; master's degree is desirable

Requires at least 7 years of prior relevant experience

Requires expertise with marketing automation platforms such as Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus

Requires experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud; experience with Data Cloud is a plus

Requires experience writing and applying advanced, complex scripts and queries (AMPscript and SQL) for a spectrum of use cases

Requires strong analytical and quantitative skills with the ability to use most features of Excel

Experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront strongly preferred

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