Marketing Project Manager

Duties and Responsibilities :

The Marketing Project Manager plays a critical cross-functional role in supporting current students and executing integrated marketing and communications projects that drive student recruitment, engagement, and enrollment outcomes at Auburn University at Montgomery (AUM). This position manages timelines, coordinates deliverables, and ensures alignment across digital campaigns, content strategy, and CRM-integrated outreach initiatives. Working closely with Enrollment Management, Creative Services, and Academic Affairs, the Marketing Project Manager acts as a connective force between strategy and execution—ensuring enrollment communications are timely, targeted, and measurable.

By translating strategy into action, the Marketing Project Manager helps ensure AUM connects with prospective students in ways that are timely, authentic, and effective- supporting both short-term recruitment goals and long-term institutional growth.

Key Responsibilities :

Project Management & Campaign Execution

• Lead the planning, coordination, and execution of enrollment marketing projects, campaigns, and communications across the student recruitment funnel.
• Manage timelines, workflows, and task assignments for multi-channel campaigns (email, social, web, video, print).
• Serve as marketing project lead for seasonal campaigns such as AUM Bound, yield communications, and accepted student outreach.

Cross-Department Collaboration

CRM & Digital Marketing Integration

Performance Tracking & Optimization

Event & Experience Coordination

Knowledge, Skills, and Abilities :