Product Marketing Engineer

As a Senior Technical Product Marketer for NI's Semiconductor & Electronics business, you'll develop deep industry expertise and serve as a champion for NI's broad portfolio of test and measurement products across a wide range of semiconductor and electronics applications! This role is ideal for a marketer who thrives at the intersection of technology and storytelling—someone who can deeply understand complex products and translate that knowledge into compelling narratives that resonate with customers, sellers, and internal collaborators!

You'll collaborate with product management, R&D sales, and marketing teams to translate complex product capabilities into clear, customer-centric messaging, and create compelling sales enablement marketing content that is platform aligned and industry informed. This position requires strong technical skill, cross-functional collaboration, and a passion for evangelizing innovation with audiences of all levels of business and technical acumen.

In This Role, Your Responsibilities Will Be :

• Develop and articulate clear, differentiated product messaging tailored to diverse customer needs and market trends within semiconductor and consumer electronics industries.
• Create messaging frameworks and technical marketing content that support a broad range of applications from semiconductor ICs to fully integrated electronics devices, and from design validation to high-volume production and reliability test.
• Work with product management and R&D to translate product roadmaps and technical capabilities into market-ready messaging.
• Support sales enablement through training, tools, and customer-facing collateral that simplify complex technologies.
• Partner with field marketing and sales to support account-based marketing strategies and events.
• Identify and amplify customer success stories to showcase real-world impact and drive credibility.
• Gather customer and market insights through interviews, surveys, and event participation to inform marketing strategy.
• Collaborate with integrated marketing teams to implement digital campaigns, webinars, white papers, and technical presentations.
• Monitor pipeline performance and partner with sales to refine tactics and address gaps.
• Act as a vocal advocate for NI's platforms internally and externally, representing the voice of the product in strategic conversations.

For This Role, You Will Need :

Our Culture & Commitment to You :

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Our compensation philosophy is simple : we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $100,000 - $125,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

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