Marketing Strategy Lead

Marketing Strategy Lead (SMB Card Acquisitions Marketing)

As the #1 credit card issuer in the U.S., Chase Card Services helps a wide range of consumers and small businesses manage their purchases. Our teams of talented, diverse, and customer-obsessed colleagues are dedicated to helping our customers reach their financial goals and make the most of their purchases. We take pride in our inclusive culture, where colleagues can bring their whole selves to work, and we support them through continuing education, career growth and programs like our Business Resource Groups, which offer access to leadership, networking and development opportunities.

The Marketing Strategy Lead will contribute to and lead the strategy for acquiring new SMB Card customers within the owned media channel (Chase.com Email, and Refer a Business), as well as develop and drive the pre-approved acquisitions strategy across channels. SMB Card products are designed for small business owners and are part of the small business suite of solutions within Chase for Business. This position sits within the Chase Branded Cards (CBC) organization, a key business within Chase's Consumer and Community Banking group.

Job Responsibilities

With a focus on scalability, the Marketing Strategy Lead will be a data-driven leader responsible for new customer acquisitions within the Owned Media (Chase.com, Email, and Refer a Business) acquisitions channel. This includes developing, planning, and executing initiatives to expand reach and penetration within key audiences, working across teams to capitalize on the existing small business owner traffic throughout the digital ecosystem, and driving personalized experiences through evolving our business card capabilities roadmap. They will drive marketing initiatives from concept through implementation, including completion of planning briefs, analysis, and creative development. This person will work within the team to improve conversion through enhancing creatives and landing pages, as well as work closely with peers in Originations and Account Opening teams and Risk to improve lower funnel conversion.

Required Qualifications, Capabilities, and Skills

Ability to work in a fast-paced, dynamic, matrixed environment requiring flexibility and the ability to balance tactical deliverables with strategic thinking. Sense of confidence dealing with data, with the ability to draw meaningful insights. Be a results-oriented self-starter effective at prioritizing and managing multiple initiatives concurrently, who is proactive with a positive attitude. Strong relationship management skills, working in collaboration with cross-functional teams. Strong attention to detail and pride oneself on flawless execution. Develop and bring new concepts to market to drive customer acquisitions in new and exciting ways. Bachelor's degree required.

Preferred Qualifications, Capabilities, and Skills

7+ years of marketing experience with previous experience in acquisitions marketing, digital channels, and marketing strategy preferred. Innovative marketer with strong communication, analytical, and interpersonal skills. Demonstrated leadership, influencing and creative problem-solving skills. Experience with credit card risk, lending, or underwriting criteria. Adept at developing effective marketing campaigns. Marketing functional, technical, and operational knowledge important.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and / or discretionary incentive compensation, paid in the form of cash and / or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer / Disability / Veterans.

Base Pay / Salary New York,NY $133,000.00 - $190,000.00 / year