Product Marketing Manager - Law Firm

Posting Type

Hybrid

Job Overview

As a Product Marketing Manager for the Law Firm Segment, you will be part of the team owning our go-to-market strategies for law firms and litigators, responsible for developing messaging and positioning, as well as working with a cross-functional team to execute on marketing strategies.

Job Description and Requirements

Job Description and Requirements

M essaging and P ositioning

Develop impactful persona -based messaging and supporting collateral that effectively communicate s the benefits to our specific audience.

Spend time with customers and other stakeholders in order to deliver insights internally and reflect the voice of the customer in marketing materials.

Lead customer interviews and messaging verification sessions.

Go-to-market Planning and Execution

Collaborate with brand and demand gen teams on impactful marketing plans , taking ownership of one or more specific GTM plans.

Work closely with the greater product marketing , product management , and demand gen teams to execute go-to-market strategies and tactics .

Refine current personas and develop new personas for cross-sell opportunities.

Analyze sales and marketing data to help make recommendations for segmentation.

Market research

Develop an understanding of the e-Discovery market , our competitors , and our customers, including how they buy, how they use the product, and how we help their business.

Understand and share industry, competitor, litigator, and customer behavior trends .

Contribute to customer advisory board planning and engagement.

Content Development

Refine buyer journeys and develop compelling content aligned to each buyer journey stage.

Create content such as customer presentations, sales enablement materials, case studies, eBooks, blog posts, and other pieces.

Minimum Qualifications

5 - 7 years of B2B product marketing, product management, or similar experience .

Strong written and verbal communication skills .

Demonstrated leadership, problem solving and decision-making skills.

Demonstrated ability to lead cross-functional teams.

Experience in law firms or the e-Discovery industr y highly desirable, but not required .

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values :

$106,000 and $158,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.