Senior Manager Analytics
EPITECEnglewood Cliffs, NJ, US3 days ago
Job type
- Full-time
Job descriptionDefine and manage paid media analytics, insights, and reporting to support marketing strategies Lead development of executive-friendly reports across digital media and performance marketing Deliver actionable insights across awareness, consideration, and conversion stages Automate and streamline reporting processes and visualizations Drive sophisticated analyses (SOV, Market Share, Paid Media Conversion, MMM / MTA) Build and maintain measurement frameworks for ROI and traffic / revenue metrics Collaborate with Paid Media teams and AORs to align on goals and investment impact Partner with Analytics and Big Data teams on tagging strategies and KPI tracking Lead MMM / MTA reporting and optimization efforts across SEA business 8+ years in media analytics (paid search, social, display, affiliate, ecommerce / CPG) Hands-on experience with MMM / MTA implementation and optimization Bachelor's degree or higher in Marketing or related field Strong problem-solving mindset and data storytelling skills Collaborative, proactive, and results-driven attitude
We're Hiring : Senior Analytics Manager
Location
Hybrid – 4 days in office (Englewood Cliffs, NJ), 1 day remote
Schedule
Full-time
Are you passionate about turning data into actionable insights? Do you thrive in fast-paced environments and love working across paid media, performance marketing, and executive reporting? We're looking for a Senior Analytics Manager to lead our paid media analytics and reporting strategy.
Top Skills
- Deep expertise in MMM (Marketing Mix Modeling) MTA (Multi-Touch Attribution)
- Proven ability to develop insights-led executive / leadership reports
- Strong understanding of Paid Media across full funnel, retail, and performance marketing
Key Responsibilities
Qualifications
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Senior Manager • Englewood Cliffs, NJ, US