We're Hiring : Senior Analytics Manager
Location
Hybrid – 4 days in office (Englewood Cliffs, NJ), 1 day remote
Schedule
Full-time
Are you passionate about turning data into actionable insights? Do you thrive in fast-paced environments and love working across paid media, performance marketing, and executive reporting? We're looking for a Senior Analytics Manager to lead our paid media analytics and reporting strategy.
Top Skills
- Deep expertise in MMM (Marketing Mix Modeling) MTA (Multi-Touch Attribution)
- Proven ability to develop insights-led executive / leadership reports
- Strong understanding of Paid Media across full funnel, retail, and performance marketing
Key Responsibilities
Define and manage paid media analytics, insights, and reporting to support marketing strategiesLead development of executive-friendly reports across digital media and performance marketingDeliver actionable insights across awareness, consideration, and conversion stagesAutomate and streamline reporting processes and visualizationsDrive sophisticated analyses (SOV, Market Share, Paid Media Conversion, MMM / MTA)Build and maintain measurement frameworks for ROI and traffic / revenue metricsCollaborate with Paid Media teams and AORs to align on goals and investment impactPartner with Analytics and Big Data teams on tagging strategies and KPI trackingLead MMM / MTA reporting and optimization efforts across SEA businessQualifications
8+ years in media analytics (paid search, social, display, affiliate, ecommerce / CPG)Hands-on experience with MMM / MTA implementation and optimizationBachelor's degree or higher in Marketing or related fieldStrong problem-solving mindset and data storytelling skillsCollaborative, proactive, and results-driven attitude