Paid Media Strategy Director

Job Description

Job Description

Job Description

The Paid Search Strategy Director is a standout expert in the field of B2B paid media (search, display, social, retargeting, etc.). They are the lead day-to-day subject matter expert (SME) for their assigned B2B clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. They have a proven track record of B2B digital marketing success and their peers often recognize them as the “go-to” resource for campaign execution and strategy. Through years of building and launching successful digital marketing campaigns in the B2B space, they have gained the expertise necessary to develop winning strategies for highly complex, high profile clients. Because of their extensive agency / client experience, attention to detail and strong problem solving skills, they are involved in all new client strategy and onboarding stages to ensure clients hit performance targets. Their primary focus is on managing and coordinating the activities that drive increased marketing qualified leads, sales opportunities and revenue goals. But they also play a pivotal role in coaching and leading others on the team and are deeply involved in departmental initiatives and innovation.

Key Results Areas

• 75% client retention trailing 9 months
• Positive client feedback scores from our quarterly client survey
• Positive team 360 feedback from our quarterly team survey
• Account performance; YOY and / or quarter-over-quarter improvement in key back-end metrics (MQLs, Ops, Revenue, Cost per X) or front-end conversion lead data
• Maintain quality deliverables for clients, ensuring deliverables are free of errors, on strategy and on time
• Support the paid media department initiatives outlined by the Director of Data & Optimization

Responsibilities

Desired Experience and Skills

Benefits for Team Members