Head of Growth Marketing

Join to apply for the Head of Growth Marketing role at wordware (YC S24)

This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week. You must be based in the Bay Area or willing to relocate before starting. We require US work authorisation, but are open to O-1 visa sponsorship for truly exceptional candidates.

• Own the entire growth funnel - From the first touchpoint to enterprise expansion. You'll build measurement frameworks, identify conversion bottlenecks, and systematically optimize every step of the user journey.
• Build our go-to-market engine - Design and execute campaigns that introduce AI-curious knowledge workers to what's possible when they can build their own AI agents. Turn curiosity into capability.
• Scale what's working, kill what's not - You'll inherit some early traction and promising experiments. Your job is to turn the winners into scalable, predictable growth channels while ruthlessly cutting the losers.
• Partner with product on activation and retention - Work directly with our product team to optimize onboarding, identify expansion opportunities, and build in-product growth loops that turn users into advocates.
• Build and optimize our content engine - Partner with our content creator and social media team to turn our thought leadership into demand generation, and our user success stories into case studies that convert.
• Develop our partnership and community strategy - Identify and execute partnerships with AI communities, creator platforms, and complementary tools that introduce us to our ideal users.
• Lead experimentation across all channels - Paid acquisition, SEO, email marketing, webinars, events - you'll test everything, measure what matters, and scale what works.
• Own the narrative and positioning - Work with brand and content teams to refine how we talk about ourselves, ensuring our messaging resonates with both technical and non-technical audiences.

You should probably :

You definitely have :

#J-18808-Ljbffr