Sr. Product Marketing Manager

Job Description

Job Description

About Highspot

Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.

About the Role

As a senior product marketing manager, you will play a critical role in driving go-to-market success for Highspot’s E3 platform, our Coach and Reinforce product. You’ll partner closely with Product, Sales, and Enablement to shape messaging, positioning, and sales plays that bring our meeting intelligence, skill coaching, and deal intelligence capabilities to life for customers. Your work will directly impact how sellers and enablement leaders adopt and realize value from Highspot’s platform.

This role is ideal for a skilled product marketer who enjoys turning customer and market insights into clear narratives, compelling programs, and actionable field enablement. You will report to the VP of Product Marketing and contribute to the broader team’s efforts to accelerate adoption and drive growth.

What You'll Do

• Develop messaging and positioning : Craft clear, differentiated narratives for E3 that resonate with sales and enablement buyers.
• Create sales plays and enablement materials : Partner with Field Ops and Enablement to build repeatable plays, battlecards, and tools that equip the field to sell effectively.
• Support product launches : Drive GTM plans for new features and enhancements, ensuring successful adoption across the field and customer base.
• Gather and apply market insights : Conduct research and collaborate with customers to understand pain points, buyer needs, and competitive dynamics—and translate insights into GTM strategies.
• Influence product direction : Work with Product to represent customer and market needs, helping shape roadmap priorities for Coach and Practice.
• Partner on campaigns and content : Collaborate with Campaigns, Demand Gen, and Content teams to deliver high-impact programs that build awareness and drive pipeline.
• Measure impact : Track adoption, pipeline influence, and other key metrics to demonstrate the impact of GTM programs.

Your Background

Base salary range : $146,000 - $254,000. Employees are eligible to receive stock options and may also receive other forms of compensation.

The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.

Highspot also offers the following employee benefits for this position :

#LI-KT1

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.

Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.