Sr Manager, Direct Sales Merchandising

Sr Manager, Direct Sales Merchandising

The Merchandising Manager leads the development and management of uniform product assortment strategies for the Direct Sales Division that meet customer brand, functional and operational needs. This role balances design, quality, cost, and supply chain efficiency to deliver high-performing apparel programs for business and institutional clients.

Responsibilities / Essential Functions :

• Develop and manage product assortment for corporate uniforms programs, ensuring alignment with customer requirements, brand standards and industry trends.
• Partner cross-functionally with Sales, Marketing, Supply Chain and Product Development to bring new uniform collections to market and maintain existing programs.
• Oversees product lifecycle management from concept and sourcing through launch, ongoing replenishment and end-of-life transitions. Re-source and / or provide substitutions suggestions for discontinued program styles.
• Analyze category performance (sales, margin, turn, inventory health and recommend adjustments to maximize profitability and service levels.
• Collaborate with design and sourcing teams to ensure garments meet fit, fabric, function, and durability standards appropriate to customer industries.
• Support customer facing teams with product recommendations, specifications and presentations for bids, renewals and upsell opportunities.
• Ensure cost and pricing accuracy, balancing margin goals with customer contract requirements.
• Manage and maintain strong vendor relationships, managing timelines, costs and quality standards.
• Monitor market and competitive trends in workwear and branded apparel to identify innovation and differentiation opportunities.
• Lead seasonal and program line reviews, ensuring clear communications of change to internal and external stakeholders.
• Determine seasonal and promotional strategies for digital sales and revenue.

Knowledge / Skills / Abilities :

Working Environment / Safety Requirements :

Experience / Qualifications :

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