Location : Preference will be given to candidates located in Fort Worth, Texas.
Description
The Brand Manager-Mobility devises, implements and oversees the marketing strategy for assigned lines of product to achieve the defined goals. Internally, the Brand Manager-Mobility will maintain significant contact with the field sales and customer service, finance, regulatory, and logistics departments. Externally, the Brand Manager-Mobility builds and maintains relationships with distributors, strategic accounts, agencies, press, and key customers.
Essential Functions
Market Strategy & Analysis
- Create and implement the marketing strategy for the products in designated product ranges, manage the preparation of the associated marketing materials, working either in-house or with design / advertising agencies
- Gain an understanding of the pet products retail and veterinary market, customer requirements, and competition
- Liaise with Opinion Leaders and outside associations that may be appropriate to assist in marketing the assigned products
- Monitor publications, data sources, journals and competitor information and comment accordingly
- Ensure that the necessary training, both technical and product marketing strategy is given to Sales, Customer Service, and those involved in creating marketing materials
- Commission where necessary ad hoc market research, setting clear objectives and appropriate brief
Marketing Duties
Prepare and execute an annual marketing plan with input from the appropriate internal stakeholders, including preparing clear & concise briefs for those plans to be executed by internal and / or external resources.Manage the accuracy, compliance, and production of all selling and promotional materials according to marketing plansCoordinate marketing materials for trade shows and conferencesActively participate in product development activities such as life cycle management (LCM) and new product launch activities on forecasting & marketing analysis. Liaise with all relevant departments to ensure LCM / launch objectives are metPrepare the promotional budget and spend it according to planTravel as necessary to monthly management week, conferences, field rides with sales representatives, Key Account meetings, and the annual National Business MeetingMaintain regular communications with Sales, Strategic accounts, Technical, Scientific Affairs, and logistics teamsReporting & Planning
Provide the agreed reports on marketing activity to the Marketing Manager, and others where requiredEnsure short term planning of all activity within the platformCoordinate with the Sales, Technical Veterinary, and Customer Service departments to ensure coherence between marketing activities and field sales force activityBased on Marketing Plans, produce promotional plans with specific metrics and reportingContribute to the Company's annual budget process by coordinating with Sales & Finance to determine sales forecasts and by defining marketing budgets and key projects. Produce annual marketing plans for each product or product range within platformContinually assess and communicate appropriately with supply chain, finance, and management teams related to product forecasts, possible supply issues market opportunities, etc.Define the long-term outlook for the company through participation in the Strategic planning processGeneral / Administrative
Supports the company vision and mission and demonstrates the corporate core values in all professional activitiesFollows all safety requirements, work rules, and regulationsMaintains departmental housekeeping standardsAll other duties as requested by managementThis position is based in Fort Worth, TX. Local candidates will be required to work on-site on a hybrid basisUp to 30% travel is required for both domestic and international travelBasic Qualifications
Education
Bachelors degree in Business or Marketing requiredMaster's degree preferredExperience
3 - 5 years of retail marketing / product management experience in a multinational organizationExperience in the US animal health industry or related industryTrack record of success in business to business negotiationsVetoquinol USA is an equal opportunity employer. We are committed to providing a workplace that is free from discrimination of any kind and that promotes diversity, inclusion, and fairness. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. Join us and be a part of a great place to work!
