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Local Media Sales Consultant

Local Media Sales Consultant

Lee Enterprises IncMadison, WI, US
30+ days ago
Job type
  • Full-time
Job description

Madison Media Partners is on the search for a driven and dynamic Local Media Sales Consultant. We work hard to serve our clients. We constantly learn to stay current. We celebrate the hell out of wins.

Take the next step in your career now, scroll down to read the full role description and make your application.

This isn't the role for everybody, but it's ideal for someone who doesn't intimidate easily. Someone who understands that business development is about connecting people to ideas, and ideas to results. Someone who can act autonomously when needed but can be the dream team player when called to do so. Someone who knows that leadership is about action, not titles.

Position Summary :

The Local Media Consultant drives digital-first multi-media account growth for local accounts.

Following the sales process; they identify qualified prospects, listen deeply to understand their needs and then act as their client's voice in crafting customized solutions to meet client needs. Local Media Consultants understand our solutions, particularly digital marketing, and partner with experts to provide ROI for customers.

Primary Functions and Duties :

  • Partner with sales leader to identify new business opportunities by segment; design approaches to target and penetrate desired audience and provide optimal return on investment.
  • Grow ad sales revenue and exceed revenue goals by prospecting and closing new business.
  • Partner with sales leader to identify inactive business and develop strategies to reactivate.
  • Conduct deep-dive Client Impact Assessments, utilizing pre-call research.
  • Manage a sales pipeline and develop a strategy for long-term sustained success.
  • Use in house platforms to develop results-based solutions. Present and close those solutions with the help of well-crafted media proposals.
  • Fully understand client expectations, and work with client success team and other internal stakeholders to ensure client goals / expectations are met.
  • Upsell existing customers based on need and opportunity.
  • Make recommendations to the campaign based on client CNA and desired outcomes.

Key Competencies :

  • High level of accountability to sales metrics + performance and adoption expectations in our sales platforms.
  • Self-discipline to maintain outbound call cadence and meet sales goals.
  • Ability to communicate persuasively with internal and external stakeholders.
  • Results-oriented mindset.
  • Problem solving and critical thinking abilities.
  • High level of analytical skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency in MS Office Suite, including Excel, Word, PowerPoint and Outlook.
  • Education and / or Experience :

    College degree required or equivalent combination of education and experience. Candidates with experience in media sales or alternative business development preferred.

    Certificates, Licenses, Registrations :

    Maintains a valid driver's license. Must provide insured means of personal transportation for use during work hours.

    Why Join Us?

    Madison Media Partners / Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

    Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 72 markets in 25 states. Our core commitment is to provide valuable, intensely local news and information to the communities we serve.

    Lee Enterprises is proud to be an equal opportunity employer. We respect and celebrate diversity and are committed to creating an inclusive environment for all employees. For more information about Lee, check us out at www.lee.net .

    We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.

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    Media Sales Consultant • Madison, WI, US

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