Director, NordicTrack Brand and Product Marketing

SUMMARY

iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their individual fitness journey.

NordicTrack is one of the most iconic names in fitness-but even iconic brands must evolve. We're looking for a high-impact Brand and Product Marketing leader to shape the go-to-market strategy for iFIT's connected hardware offerings (NordicTrack and ProForm), with a primary focus on the NordicTrack brand. You'll report directly to the CMO and work closely with Product, Sales, DTC, Consumer Insights, Retail Marketing, and Subscriptions teams.

This role is focused on brand revitalization, high-impact storytelling, and product GTM excellence. You'll lead the development and execution of campaigns and connected hardware product launches across DTC and retail, in partnership with Sales, Creative, Paid Media, CRM, and Retail Marketing. You'll play a visible role in shaping NordicTrack's positioning, marketing strategy, and commercial performance globally.

This is not a "make the deck" role-it's a drive-the-business, build-alignment, change-the-category role. You'll be responsible for bringing new connected products to market, evolving brand positioning, and delivering integrated campaigns that span media, retail, social, influencer, and CRM. You'll need to zoom in and out, connect the dots, and lead by doing.

Success in this role requires clarity of vision, deep ownership, and comfort in a private-equity-backed environment-where standards are high, execution is non-negotiable, and impact is everything.

ROLE COMMITMENTS

• Reposition and revitalize the NordicTrack brand-delivering a consistent, modern narrative across product, retail, DTC, and global channels that strengthens relevance and brand equity.
• Plan, lead, and optimize go-to-market strategies for connected hardware launches-partnering across Creative, Media, CRM, Retail Marketing, and Sales to drive product sell-through and campaign impact.
• Deliver best-in-class product marketing execution-ensuring messaging clarity, seasonal readiness, and cross-functional alignment that accelerates awareness, consideration, and conversion.
• Build and scale brand / product marketing capability for NordicTrack-strengthening executional discipline, launch planning, and global brand alignment across teams and regions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand / Product Positioning and Messaging :

Go-to-Market Leadership :

Sales and Channel Enablement :

Performance and Optimization :

Education and Basic Qualifications

Preferred Qualifications