Marketing Analytics Lead (Acquisition, Lifecycle, and Segmentation)

Marketing Analytics Lead Acquisition, Lifecycle, and Segmentation

Our client in the commercial banking domain is seeking a Marketing Analytics Lead to build and lead the analytics strategy that fuels their next phase of growth in digital financial services. This leader will own marketing measurement, acquisition analytics, lifecycle insights, and segmentation, driving data-informed decisions across the customer journey from first impression to long-term retention.

As a key member of the analytics leadership team, you will partner closely with Marketing, Product, Deposits, Lending, and Digital Channel leaders to deliver actionable insights, optimize investment, and accelerate customer growth in a competitive, digitally native environment.

This is a high-impact, early-growth stage role ideal for a builder who can design the roadmap, assemble the team, and operationalize marketing analytics into a repeatable, scalable capability.

Key Responsibilities

• Develop and execute the end-to-end marketing analytics strategy across paid, owned, and earned channels.
• Build the analytics framework to measure marketing effectiveness, ROI, and customer impact across acquisition and lifecycle programs.
• Establish marketing data standards, taxonomy, and measurement protocols in partnership with the central analytics platform and data teams.
• Lead a team of analysts and data scientists focused on acquisition, lifecycle, and segmentation.

Acquisition Analytics

Lifecycle and Retention Analytics

Segmentation and Customer Insights

Measurement & Experimentation

Required Qualifications

Preferred Qualifications

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservices@apexsystems.com or 844-463-6178.