Director, Digital & Retail Media

Job Description

Job Description

Salary :

MUSH makes healthy breakfasts and snacks for busy people. Founded in 2015, the Company believes that better food fuels better outcomes. Its ready-to-eat overnight oats, oatmeal smoothies and protein bars are healthy, satiating, and convenient alternatives to instant oatmeal, cereal and bars.

MUSH has expanded from weekend farmers markets to over 12,000 retailers nationwide and has become a leader in fresh snacking. The Company remains powered by a lean, entrepreneurial, and mighty team. If youre passionate about human progress and want to build a reputation of doing hard things well, MUSH might be a great place for you.

Job Description :

Were looking for a digital marketing leader to amplify MUSHs brand presence across owned, retail, and e-commerce channels. Youll translate brand strategy into high-performing digital and retail media programs ensuring our creative and messaging work hard to drive awareness and conversion.

This is a hands-on role for a strategic executor who knows how to bring brand campaigns to life across paid channels, measure whats working, and use those insights to optimize performance. Youll collaborate closely with Brand Marketing to ensure creative consistency while pushing for data-driven improvement.

Roles & Responsibilities

Build the Media Function

• Develop the overall media strategy from paid social to retail media to drive brand growth and business impact.
• Define what success looks like : set budgets, KPIs, measurement tools, and reporting frameworks across platforms.
• Shape how we resource the function, managing agencies and building a small internal team over time.

Drive Digital Growth

Optimize E-Commerce & Retail Media

Measure & Improve

Collaborate & Lead

EXPERIENCE AND SKILLS :

Cultural & Behavioral Expectations :