Senior Manager, Digital Content and Social Strategy

Senior Manager, Digital Content and Social Strategy

Position Overview

The Senior Manager, Digital Content & Social Strategy is responsible for shaping and amplifying Otsuka's external digital presence across our corporate website, social platforms, and emerging digital touchpoints. This role drives integrated content strategies that elevate our corporate voice, strengthen reputation, and build advocacy for our science, our leadership, and our commitment to redefining what's possible for the people we serve.

Reporting to the Director of Corporate Brand and Reputation, the Senior Manager leads corporate website governance, social media strategy, analytics, digital storytelling, and executive social programs. This professional excels at cross-functional collaboration, "story mining," and translating complex concepts into compelling, audience-centric narratives.

Key Responsibilities

Corporate Website Content & Governance

• Own content strategy, editorial planning, and day-to-day governance for the corporate website.
• Ensure accuracy, clarity, UX alignment, and brand consistency across all digital content.
• Collaborate with IT, legal, and cross functional teams to manage updates, optimizations, and new feature implementations.
• Maintain governance frameworks, content workflows, and quality standards.

Social Media Strategy & Channel Management

• Develop and execute a modern, insights-driven social media strategy aligned to enterprise and TA priorities.
• Manage corporate social channels, including content planning, publishing, community monitoring, and escalation protocols.
• Partner closely across Corporate Affairs, R&D, Commercial, and enabling functions to ensure messaging accuracy and compliance.
• Identify emerging platforms, formats, and opportunities to increase visibility and engagement.

Executive Social Media Strategy & Execution

• Build and manage executive social presence strategies for senior leadership.
• In conjunction with External Communications colleagues, support thought-leadership perspectives, and platform-fit messaging that amplify leadership voice and strengthen reputation.
• Provide performance monitoring, and continuous optimization.

Analytics, SEO & Performance Optimization

• Lead analytics and reporting across web and social channels to measure impact and inform strategic decisions.
• Oversee SEO strategy and implement optimizations to increase discoverability of corporate content.
• Translate data into actionable insights, trends, and recommendations for stakeholders.

Digital Storytelling & Cross-Functional "Story Mining"

• Proactively uncover compelling stories across R&D, commercial, corporate affairs, social impact, culture, and innovation.
• Translate complex scientific and organizational topics into accessible, narrative-driven content.
• Drive editorial planning and cross-channel storytelling that differentiates Otsuka in the industry.
• Partner across the Communications team to ensure digital storytelling reinforces broader communications strategies and integrates across enterprise-TA-brand goals. Qualifications
• 7-10+ years of experience in corporate communications, digital content strategy, social media, or related fields.
• Proven success managing corporate digital channels, preferably in highly regulated or science-driven industries (biotech, pharma, healthcare, technology, etc.).
• Strong writing, editing, and storytelling capabilities with sharp editorial judgment.
• Expertise in analytics tools (e.g., Google Analytics, Statusbrew, platform-native insights, etc.), SEO best practices, and performance optimization.
• Ability to translate complex subjects into clear, engaging content for diverse audiences.
• Experience partnering with executive leaders on digital presence and thought leadership.
• Strong project management, cross-functional collaboration, and stakeholder-alignment skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Educational Qualifications

• Bachelor's degree in communications, marketing, brand strategy or related field

Competencies

Accountability for Results Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity Maintain an ongoing focus on the needs of our customers and / or key stakeholders.

Impactful Communication Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

Respectful Collaboration Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.

Empowered Development Play an active role in professional development as a business imperative.

Minimum $131,153.00 - Maximum $196,075.00, plus incentive opportunity : The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.

Application Deadline : This will be posted for a minimum of 5 business days.

Company benefits : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; .

Disclaimer :

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request ( ) .

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and / or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website .

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at : . If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at : , or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.