Director of Brand and Digital Marketing

Aston Health -

Director of Brand and Digital Marketing

Location: Hybrid, Florida
Travel: Required 50%

We are seeking an experienced Director of Brand and Digital Marketing to lead brand strategy, digital presence, and marketing execution across an established healthcare organization with multiple locations throughout Florida. This role ensures brand consistency, visibility, and compliance across all digital, social, print, and community facing platforms.

Healthcare marketing experience is required. Experience supporting a healthcare group or multi location organization is strongly preferred.

Role Overview:
This role owns the organization’s brand identity, digital footprint, content standards, and external marketing presence, ensuring high quality, compliant, and consistent representation across all platforms.

Key Responsibilities:

• Lead brand strategy, brand identity development, and rebranding initiatives

• Build, manage, and optimize corporate websites with a focus on usability, SEO, and search visibility

• Grow and manage social media platforms to strengthen brand awareness, engagement, and consistency

• Oversee online presence including Google search visibility, reputation management, and review optimization

• Develop printed marketing materials including brochures, flyers, signage, and corporate collateral

• Establish and enforce brand governance, including content standards, visual guidelines, and approved messaging

• Train and guide facility teams on compliant content creation, including photography, video, lighting, sound quality, and appropriate usage

• Provide clear guidance on what content is permitted, restricted, and prohibited in accordance with healthcare compliance requirements

• Drive participation across facilities by creating content ideas, campaigns, and engagement initiatives

• Ensure all marketing content and digital activity complies with HIPAA, PHI, and healthcare regulations

• Monitor performance metrics related to web traffic, search visibility, and brand engagement

• Partner with leadership to align brand and marketing initiatives with organizational goals

Qualifications:

• Proven healthcare marketing experience required

• Strong understanding of HIPAA, PHI, and healthcare compliance as it relates to marketing, content, and digital platforms

• Experience working with healthcare groups or multi location organizations preferred

• Hands on experience with photography, video content, and digital media quality standards

• Demonstrated ability to build brand consistency through guidelines and training

• Experience enabling non marketing teams to participate in content creation effectively

• Ability to balance strategic leadership with hands on execution

• Strong communication, organization, and leadership skills

Why Join Us:
This role offers ownership over brand direction, content standards, and public presence across Florida. You will set the vision, standards, and execution for how the organization is represented across all platforms.

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