Paid Media Manager

A company is looking for a Paid Media Manager to lead paid growth initiatives for a health and wellness mobile app.

Key Responsibilities

Develop and optimize integrated paid media strategies across various platforms

Manage search engine advertising campaigns and oversee app store media placements

Collaborate with analytics and product teams to refine audience strategies based on performance data

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

4-6 years of experience in paid media management or growth marketing, preferably in mobile app or consumer tech

Proven track record in managing search advertising across Google and Microsoft

Experience with social ad platforms including Meta, TikTok, Pinterest, and Reddit

Strong analytical skills with proficiency in tools such as Google Analytics and AppsFlyer