Head of Partner Marketing New San Francisco, CA

Overview

Sigma is looking for a Head of Partner Marketing Manager with a technical background in cloud data platforms and alliance marketing. In this role, you will work closely with our Partnerships team, Product Marketing, Demand Gen, and Sales to design and execute co‑marketing programs that accelerate joint pipeline and amplify Sigma’s presence within Snowflake, Databricks, key ISVs, and SIs. We’re seeking a self‑starter who turns partner strategies into high‑impact campaigns and empowers both Sigma and partner sales teams to win together.

What you’ll do

• Design and execute co‑marketing campaigns with Snowflake and Databricks that drive joint lead generation, deal acceleration, and partner certifications
• Build integrated partner demand programs—including webinars, ebooks, ABM plays, and event sponsorships—aligned to partner roadmaps and Sigma’s product launches
• Increase Sigma’s brand awareness and visibility through partner‑owned channels
• Create enablement assets (battlecards, one‑pagers, email templates, presentations) that articulate joint value propositions and empower both Sigma and partner sales teams
• Collaborate with Product Marketing to develop technical briefs, ROI calculators, and partner playbooks highlighting Sigma’s differentiation on Snowflake and Databricks architectures
• Partner with ISVs and SIs to identify co‑selling opportunities, co‑author case studies, and co‑host workshops or field events showcasing end‑to‑end Sigma solutions
• Manage positioning, content, and co‑branded activities at Snowflake Summit, Databricks Data+AI Summit, and other partner conferences, ensuring consistent messaging and high‑impact presence
• Track and report program performance (influenced pipeline, partner‑sourced bookings, MDF utilization); iterate campaigns based on ROI and partner feedback
• Serve as liaison between internal teams (Sales, Partnerships, Demand Gen, Product) and external partner stakeholders to align on goals, timelines, and deliverables
• Continuously optimize partner marketing processes, solicit feedback from alliance managers and partner reps, and benchmark against industry best practices to improve efficiency and impact

Qualifications

Benefits and compensation

The base salary range for this position is $195k - $220k annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. This role is eligible for stock options, as well as a comprehensive benefits package.

About us

Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions. The award‑winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet‑like interface – no coding required.

Since launching with its unique interface, Sigma Computing has added features such as collaboration tools and embedded analytics capabilities. The most recent product launch included a set of AI tools such as forecasting capabilities, an AI copilot and a notebook interface for users who prefer a code‑first environment. Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through innovations in AI infrastructure, data application development, enterprise‑wide collaboration, and business user adoption. Spark Capital and Avenir Growth Capital co‑led the Series D funding round, with additional participation from a group of past investors including Snowflake Ventures and Sutter Hill Ventures. The Series D funding, raised at a valuation 60% higher than the company’s Series C round three years ago, promises to further accelerate Sigma’s growth.

Equal opportunity and benefits

Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are an in‑office environment in SF, NYC, and London.

Voluntary self‑identification : This section is for government reporting purposes. Completion is voluntary and will not affect hiring decisions. Information is confidential.

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