Marketing Data Analyst

Acclinate Inc. Marketing Data Analyst Birmingham, AL·Huntsville, AL·Full time Apply for Marketing Data Analyst

As a Marketing Data Analyst at Acclinate, you will play a critical role in organizing, analyzing, and reporting on marketing performance to help drive data-informed decision-making. You will support the Head of Marketing in coordinating marketing activities, maintaining documentation, monitoring KPIs, and ensuring that campaigns are executed efficiently and accurately. This role blends marketing operations with data analysis to help the team understand what’s working, why, and where to optimize.

About Acclinate Inc.

Acclinate is the catalyst for health equity. We use trust, technology, and community engagement to help the healthcare ecosystem connect with those they aim to serve. Our approach ensures innovation is inclusive, empowering communities to take actions for better health.

Description

Responsibilities

Marketing Operations & Coordination

Assist in developing marketing campaign plans, content schedules, timelines, and performance baselines.

Coordinate marketing activities (content creation, event logistics, email deployment), resources, and communication between teams.

Prepare and maintain marketing documentation, including meeting minutes, progress reports, dashboards, and campaign files.

Assist in monitoring marketing budgets, expenses, and financial reports.

Support quality assurance processes by reviewing creative assets, copy, and deliverables for accuracy and brand alignment.

Manage and organize the company’s marketing asset library and digital files.

Marketing Data & Analytics

Track campaign performance across digital channels and report on KPIs such as reach, engagement, CTR, conversions, CAC, and CPL.

Pull, clean, and organize data from HubSpot, Google Analytics, Meta Ads Manager, TikTok, YouTube, and other platforms.

Build and update standard dashboards and weekly performance summaries.

Analyze trends, identify insights, and support data-driven recommendations to improve campaign performance.

Validate data integrity, identify discrepancies, and ensure accuracy in reporting.

Support post-campaign reviews by compiling results and summarizing key findings and learnings.

Qualifications

Bachelor’s degree in a relevant field.

Strong analytical and data interpretation skills.

Experience working with marketing, CRM, or analytics tools (e.g., HubSpot, Google Analytics, Meta Ads Manager, Mailchimp, ClickUp).

Excellent communication and interpersonal skills.

Strong organizational skills and close attention to detail.

Ability to work across multiple campaigns and deadlines simultaneously.

A proactive, self-motivated approach to problem-solving and continuous improvement.

A collaborative, team-oriented mindset.

Employee Benefits :

We offer a comprehensive compensation and benefits package designed to attract and retain top talent. Here's what you can expect :

Competitive salary commensurate with your experience and qualifications.

Access to health, dental, and vision insurance plans, with the company covering half of the premium costs.

Access to 401(k)-retirement plan to help you secure your financial future.

Enjoy 22 paid holidays throughout the year.

Receive an educational stipend to support your ongoing professional development.

A technology allowance to keep you equipped with the tools you need.

Generous paid time off to recharge and maintain work-life balance.

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