Director, Alliance Marketing (Google Alliance)

Director, Alliance Marketing

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Director, Alliance Marketing to join our Clients and Markets organization.

Responsibilities :

• Own and execute a joint strategic marketing plan for the Google alliance that aligns with the alliance's business plan and growth ambitions.
• Drive the development and execution of a content strategy focused on differentiated messaging, value propositions and sales enablement tools such as videos, social assets and case studies.
• Create, plan, and optimize demand generation programs, including KPMG's presence at Google conferences, webinars and client events, applying an innovative and strategic approach.
• Manage a variety of programs by developing and utilizing detailed project plans to ensure on-time, on-budget and high-quality delivery; leverage lead management tools to measure program effectiveness and sales impact.
• Utilize marketing funds effectively to achieve the best results from marketing programs, including forecasting and reporting on actuals; project manage KPMG's presence at alliance-specific conferences and execute a portfolio of demand-generation programs, including joint webinars, client roundtables and digital campaigns focused on data and AI readiness.
• Increase the visibility and awareness of our alliance solutions through targeted social media, podcasts, advertising and by updating web content; create co-branded marketing assets with Google that support the content strategy, and amplify our brand by leveraging campaign assets, industry collateral and thought leadership; proactively build and foster strategic relationships within Google's marketing organization to identify and position KPMG for unique, high-impact co-marketing opportunities; support alliance partner sales kick-off events and other relationship-based initiatives.

Qualifications :