Marketing Manager

Job Description

Job Description

Marketing Manager

Purpose of the Job

The Marketing Manager leads Coptic Orphans' global marketing to expand reach, strengthen brand awareness, and deepen supporter engagement across all regions where the organization operates. This position is instrumental in increasing international brand visibility, improving brand equity, identifying new markets, and driving global revenue growth. The Marketing Manager will oversee the full spectrum of marketing functions, ensuring efforts align with Coptic Orphans' mission and resonate across diverse cultural contexts. This role requires an integrated, data-informed approach with a focus on research, product management, and performance monitoring to deliver measurable results worldwide.

Essential Functions and Responsibilities

Marketing Planning and Implementation

• Support the development and lead the implementation of integrated marketing plans aligned with organizational goals.
• Define and execute marketing mix strategies, including audience segmentation and targeting, to increase awareness and supporter engagement.
• Manage the development and continuous refinement of donor-focused marketing products, offerings, and sponsorship tiers to support acquisition, retention, and revenue growth.
• Set marketing objectives and KPIs; oversee budget and resource allocation.

Market Research and Audience Insights

Team Management and Development

Campaign Execution and Content Management

Performance Analysis and Reporting

Brand and Visual Communication

Required Education, Experience, Knowledge and Skills

Travel and Working requirements

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