Manager, Media Analytics Job at Gap Inc. in New York

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

About The Role

The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs. Reporting into the Measurement & Interpretation team within Gap Inc.’s centralized Marketing Shared Services organization, you will collaborate closely with the Paid Social Activation Team and play a crucial role in defining measurement and analysis approaches to best support media channel management.

What You'll Do

• Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc’s portfolio of brands.
• Provide actionable data to inform and evaluate full-funnel media strategies.
• Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling.
• Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
• Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.
• Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams.

Who You Are

Benefits at Gap Inc.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

Salary Range : $114,900 - $152,200 USD

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