Marketing Strategy-Program Management-Executive Director-Marketing Services Transformation

Marketing Strategy-Program Management-Executive Director

This team is responsible for working with Product and Technology and the marketing teams to build and manage marketing enhancement backlog. Responsible for communicating roadmap, participating in discovery sessions, and managing change. Will present progress to Senior Leaders across Consumer and Community Banking marketing, collaborate with transformation office on new opportunities and manage AI implementation programs.

As the Marketing Strategy-Program Management-Executive Director on the Marketing Services Transformation team, you should be a visionary and an accomplished Marketing Program Manager with deep expertise in technology, product backlog management, and potential AI expertise. You will lead high-impact, cross-functional programs, driving innovation and operational excellence across Marketing channels. You will possess advanced leadership and presentation skills, a proven ability to manage complex product portfolios, and a track record of delivering transformative business results.

Job Responsibilities

• Provide oversight and strategic direction for large-scale, multifaceted programs that advance organizational objectives and marketing transformation.
• Oversee the management of product backlogs, ensuring prioritization aligns with business goals and market opportunities. Champion the adoption of cutting-edge technologies, including AI and automation, to drive competitive advantage.
• Lead the end-to-end delivery of complex programs, from ideation through execution, change management, and post-launch performance analysis.
• Translate high-level business requirements into actionable strategies and detailed roadmaps, integrating cross-product evaluation, impact analysis, and risk management.
• Present program updates, strategic recommendations, and risk assessments to C-suite executives and CMOs, leveraging advanced presentation skills to influence decision-making.
• Build and maintain strong relationships with senior leaders, technology partners, and key stakeholders to ensure alignment and successful program outcomes.
• Drive the integration of AI solutions and digital transformation initiatives, fostering a culture of innovation and continuous improvement.
• Mentor senior program / project managers, product owners, and business analysts, promoting best practices in agile methodologies, technology adoption, and leadership.
• Proactively identify, assess, and mitigate risks, navigating ambiguity and leading the organization through change with resilience and strategic foresight.

Required Qualifications, Capabilities, and Skills

Preferred Qualifications, Capabilities, and Skills