AVP, Product Marketing Strategy

Role Responsibilities

Lead the development of product marketing strategies for Medicare, Medicaid, Commercial, and specialty products—ensuring alignment with enterprise goals and member needs.

Direct go-to-market planning, including positioning, messaging, segmentation, and launch strategies.

Collaborate cross-functionally with Product Development, Brand, Sales, and Analytics to ensure strategies are insight-driven, compliant, and market-responsive.

Establish performance frameworks by partnering with Consumer Insights and Analytics to measure product marketing effectiveness, member engagement, and business impact.

Drive innovation and optimization, identifying opportunities to improve speed-to-market, personalization, and competitive differentiation.

Mentor and lead a team of product marketers, fostering a culture of strategic thinking, collaboration, and continuous improvement.

Your leadership will ensure Humana’s products are clearly understood, effectively promoted, and deeply connected to the needs of the people we serve.

Use your skills to make an impact

Qualifications

Required :

Before applying for this role, please read the following information about this opportunity found below.

Bachelor’s degree in Marketing, Business Strategy, or related field.

15+ years of experience in product marketing, go-to-market strategy, or campaign management.

5+ years of experience leading cross-functional teams and enterprise-level marketing initiatives with multiple direct reports.

Proven ability to influence business partners in setting long term marketing plans to meet business objectives.

Strong understanding of healthcare markets, member engagement, and regulatory environment.

Experience leveraging marketing analytics, segmentation, and performance measurement to report on and refine marketing plans.

Excellent strategic thinking, communication, and leadership skills.

Preferred :

Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare Management.

Experience in Medicare, Medicaid, or Commercial health plan marketing.

Background in agile marketing planning or enterprise transformation.

Experience managing large budgets and vendor relationships.

Additional Information

Preferred Locations : Hybrid Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Pay Range : 203,400 - $279,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits : Humana offers competitive benefits that support whole-person well-being, including medical, dental and vision benefits, 401(k), time off, disability, life insurance, and more.

Application Deadline : 09-18-2025

About us Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through Humana insurance services and CenterWell healthcare services, we make it easier for the millions we serve to achieve their best health, delivering the care and service they need, when they need it.

Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action to employ and advance individuals with disability or protected veteran status, in compliance with applicable laws.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our legal accessibility resources at humana.com / legal / accessibility-resources?source=Humana_Website.

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